Best-Selling Imported Cars Argentina: Ranking & Surprise Brand

With an automotive market that registered an increase of almost 50% in patents in 2025, reaching the best number since 2018, with more than 600,000 autos.

In this scenario, the best-selling importer in 2025 was the Korean Hyundai, reaching 5,408 units, with an increase of 577 percent.

Many of the launches that were completed last year contributed to the success, including the new HB20, the renewed Creta, Tucson and Santa Fe.

The brand has been present in the country for 33 years, going through all kinds of periods, from calmer moments to complicated ones, from closure of importsmanaging to overcome obstacles and reaching this present.

Hyundai launches

Hyundai started 2025 with the launch of the new HB20, that marked the entrance to the segmento hatchback. The model stands out for its price-quality ratio, safety equipment and comfort.

In June, the brand presented the New Creta, one of the compact SUVs most chosen on the market, which came with a comprehensive update in design, comfort and technology, reinforcing its attractiveness within one of the most competitive segments.

In July, Hyundai took a key step in its electrification strategy with the arrival of the Tucson Hybrid 4×4, incorporating this technology for the first time in its best-selling model in the history of the country. Equipped with a state-of-the-art hybrid system and all-wheel drive, the Tucson Hybrid was positioned as the new top of the range and as a benchmark within its segment.

The agenda continued in August with the launch of the New Santa Fe, a renewed SUV, with a new robust exterior design with straight lines and a refined interior, focused on space, comfort and technology.

Hyundai Santa Fe, another of the brand’s 2025 launches.

In December, Hyundai completed its offer with the arrival of the Creta Safety, the new entry-level version of the Creta line, which reinforces the brand’s commitment to safety from the initial equipment levels.

Hyundai not Argentina

“After several years of a limited market due to import restrictions, we closed a very good 2025 where we were able to begin crystallize the power that the brand has in the Argentine market. In Brazil, Hyundai is the number 4 brand of the market and, throughout the region, it is one of the great protagonists in all segments. We are working hard to achieve these results also in our country. We have a track record backed by our continuity, perseverance and after-sales service, managing our own spare parts center with delivery throughout the country, with a network of 30 dealers and 38 service points. We will work to be even closer to our clients. The quality, safety, technology and performance of Hyundai products are a global reference,” said Ernesto Cavicchioli, CEO of Hyundai Motor Argentina.

This leadership is the result of a strategy sustained over time, aimed at offer vehicles with high international standards of safety and quality, and a strong commitment to Argentine clients in an increasingly competitive and dynamic market.

This leadership is also supported by an important after-sales structure, headed by the Hyundai Motor Argentina Spare Parts Center, operating in El Talar since 2001. With an area of 2,400 m², the center has a stock of more than 150,000 parts, currently supplying 35 models that circulate throughout the country. With an average of four containers per month, delivery in 24 to 72 hours and an effectiveness rate of 92%, Hyundai guarantees the availability of spare parts for the entire Argentine territory.

In turn, the local performance is supported by the solid global positioning of Hyundai Motor Company, the third largest car manufacturer in the world, which in 2025 reached a record brand valuation of 24.6 billion dollars, placing it in the puesto N°30 del ranking Interbrand Best Global Brands, with 16 consecutive years of growth.

Additionally, key models such as the Hyundai Tucson earned the top rating for five stars in safety Latin NCAP, reaffirming the brand’s focus on offering increasingly safe and technologically advanced vehicles for customers in the region.