“It is clearly a great year of cinema. Even less July ”, comments Catherine Bossard, director of Cinéville (ten rooms, 2,000 armchairs) of Quimper and Katorza (six rooms oriented arts and tests for 800 places). The multiplex increases from 42,768 places sold in July 2024 to… 26,767 last month.
“I do 2,300 entries this month of July against almost 3,400 in 2025: a disaster!” “, Book for his part Olivier Defossé, operator of cinema in Bénodet (two rooms, 400 places). In Quimper as elsewhere in France, the attendance of dark rooms during the month of July has unscrewed.
Total screen against black screen
Rare to sell 2,000 places in summer. Even less with a weather that invites you to stay outside all day long. Catherine Bossard, the director of Cinéville and Katorza in Quimper knows it. “Although in the context of a real heat wave, cinemas can become refuges of freshness. They are all air conditioned, ”she said, only jokingly jokes. Not hot enough in Quimper in recent weeks to hide like this.
I do one hundred customers at the first session today. Not seen that for weeks. He must rain in Bénodet today
“I do one hundred customers at the first session on Wednesday, August 20. Not seen that for weeks, ”says O. Defosite. “He must rain in Bénodet today,” he comments on dashboards in his office in St-Quentin, in Aisne. Since the beginning of the year, Cinemaine has accused a differential of 10,000 admissions compared to 2024.
“Film offer not folichonne”
The fact remains that according to the manager of the Sixteen Salles Quimpéroises, “If people want to see a film, whatever the weather, they come! To explain the desertion of dark rooms during this high season, Catherine Bossard quickly points to the need for the cinematographic offer of this summer 2025.
If people want to see a film, whatever the weather, they come!
Not really blockbusters, a key variable in the economic model of the Quimper multiplex. A small shudder with “F1”, (5,616 entries) but “Dracula” did not work. Difference all the more strong as the 2024 summer frequentation was powerfully drawn by the two large locomotives “Le Conte de Monte-Cristo”, (18,671 entries) and “Vice and Versa 2” (10,435).
“It’s a disaster!” »»
“We did not even have an art and essay film or a family comedy”, validated Olivier Défossé which announces only 2,300 tickets sold in July in Bénodet. “Here the public is rather looking for this kind of film. Not necessarily the blockbuster, “he explains before completing:” 18,000 admissions accumulated since the start of the year against 28,000 in 2024 at the same time: it is a disaster! »»
18,000 admissions cumulative since the start of the year against 28,000 in 2024 at the same time: it was a disaster!
In Quimper, Catherine Bossard is betting on the last four months to save the year. “We know that there is always a small vacuum passage at the start of the school year. The restart is generally done in All Saints’ Day. There are some large expected productions ”.
On the Katorza side, July 2025 was better (+ 1,000 admissions) because the cinema was closed during the sequence of the Olympic Games in 2024. The manager remains optimistic because she knows that the public of films art and test restarts earlier. Doped by participation in the Play It Again festival from September 19 to 29: the screening of so -called heritage films as “there was once in the West”, scheduled for Tuesday, September 23.
