Korean pavilion created at ‘2026 Paris Franchise Expo’ /aT
Korea Agro-Fisheries and Food Trade Corporation (aT) announced that it participated in the ‘Paris Franchise Expo’ held in France in the middle of this month and supported exhibition and promotion for K-restaurant companies to enter the European market.
The Paris Franchise Expo has been held since 1981. About 600 companies from about 20 countries participated in this year’s event, which was held for three days from the 14th to the 16th.
aT set up a ‘Korea Pavilion‘ at the event venue together with promising domestic franchise companies focusing on restaurant menus such as pizza, beer, chicken, and sundae, and intensively promoted the excellence of K-restaurant companies.
At the site, Kyeong-Hee Yook, CEO of ‘History Food’, who was recently selected as Food Master No. 99, received a great response by explaining the historical origins of traditional sundae. One French visitor expressed his thoughts, saying, “I think it is similar to boudin, a traditional French sausage, so it is not unfamiliar and interesting.”
A total of 89 buyer consultations were held over three days. In the case of ‘Pizza Innovation‘ (CEO Kim Cheol-min), a restaurant company that focuses on single-serve pizza menus, it received inquiries about cooperation and business expansion from companies not only in France but also in Russia and Central and South America. In addition, ‘Daily Beer’ (CEO Im Sang-jin), which boasts K-beer and chicken as its strengths, decided to continue collaboration discussions with a buyer from Réunion, France.
Jeon Jeon-chan, director of export food at aT, said, “The Korean pavilion at this Paris Franchise Expo was a meaningful event that confirmed the market competitiveness of K-restaurant companies even in Paris, the center of gastronomy,” and added, “We will continue to strive to contribute to the expansion of consumption channels for domestic agricultural products by enabling domestic restaurant companies to enter overseas countries.”
