You remember poke ? If those under 25 may not know this habit from the start of social networks, send a poke is a functionality, popular during the first years of the application, which allows in another way of saying “hi” to a loved one, to annoy friends or even to send a signal to a person that we like.
Ten years later, while many forgot this option, the creator of Facebook decides to bring her back to life, leaving her anonymous in which she had fallen.
Facebook has therefore announced on its social networks the return of poke : “Pokes have never left but they make a major return“. A hand that points to its index to the right is therefore located on the right side of the user profile or you can find the category by writing” Poke “in the search bar.
Here is why this childhood object returns to the front of the stage
Make Facebook attractive and nostalgic
Despite the lack of free network, however promised between 2004 and 2019, since Meta has proposed to pay to avoid advertisements, Mark Zuckerberg had announced at the start of the year that he wanted to return to the roots of the platform. The objective of returning to the origin of Facebook is to attract the young generations, who are more present on Instagram and Tiktok, according to a study. To achieve this, the Californian social network is therefore trying to play with nostalgia for regulars and former followers of the Meta application.
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According to the annual CIM study (the media information center) “Establishment Survey”, released in September, only 32 % Belgian adolescents use Facebook, while the figure increases considerably among 25-44 year olds with 81-82 % and is 70 % among 55-64 year olds. Tiktok and Instagram are used in 76 and 75 % of adolescents.
