Initiative, etc.
5 cities for 10 days and provide Chinese experience opportunities
Full amount of travel expenses and friendly content induction
Darren Watkins Jr. (Channel Name I Show Speed), a 20 -year -old US YouTuber, with 41.3 million subscribers, is posing with his arms open in front of the palace in Beijing, China. Eye Show Speed Capture
China has started to manage the national image that mobilized overseas influencers. In order to reverse the deteriorated Chinese perception, it is in full swing in a public diplomacy strategy that uses SNS such as YouTube and Instagram, which are blocked in the country. In the name of ‘I will show you the real appearance of China’, it is intended to induce friendly content production by fully supporting travel expenses and to use it for negative public opinion and political image management.
According to Bloomberg News and Le Monde reports on the 30th (local time), Chinese state media, such as the Chinese Youth Report, have recently recruited young influencers with more than 300,000 subscribers to inform the world as one of China-Global Youth Influencer Exchange Program. In summary of the media colleges daily reports for Chinese youth reports and international students in North America, the eligibility for support is an American resident of 18-35 years old, and should be influenced in YouTube, Tic Talk, X, and Instagram. In addition, the condition that Chinese culture should be loved and there should be no “bad behavior”.
The final starter will visit five cities: Beijing, Shanghai, Shenzhen, Suzhou, and Handan for 10 days in July. The visit schedule includes China’s e -commerce hub inspection, along with Xiao Hongsu and BYD headquarters, traditional cultural experiences such as Tai Chi, and the Great Wall Live Broadcasting. In the visa issuance procedure, the Chinese government is special support, and the overall expenses are paid by China.
IShope, a popular American Youtube channel, received a video of Chinese state media by uploading a video of Chinese culture. Photo Eye Show Speed Capture
It is observed that China is changing the direction of public diplomacy as Corona 19 and the coercive ‘wolf warrior diplomacy’ have increased their discrimination against China. Recently, foreign influencers’ visit to China’s visit to China seemed to have influenced this change. Darren Watkins Jr. (Channel Name I Show Speed), a 20 -year -old US YouTuber, with 41.3 million subscribers, visited various cities such as Shanghai and Beijing in March -April and communicated with locals. He wore a T -shirt with traditional Chinese costumes or flag patterns, singing Chinese songs, dancing, and learning martial arts at Shaolin Temple. As soon as the video was released, Chinese state media and SNS intensively promoted, “Broadcasting real China beyond the prejudice of the West,” and “a stereotype that has changed experience and empathy.” The official Xinhua news agency edited some scenes with a short video (shorts) and reorganized it with a promotional content titled ‘Originally this place in China.’
Even people who were critical of China are offering friendly content.
Taiwan’s YouTuber Cheon’s Han (之 漢), who has been considered anti -Chinese, recently posted a video of admiration of China’s development while traveling to China on his channel. YouTube capture
Taiwan’s Youtube Tuber Tians Han (之 漢), which has been considered as an anti -Chinese personnel, is a representative video of a Chinese travel video. He has a unique history of being a professional soldier from the Marine Corps, an organizational violence and a martial artist, and currently has 1.16 million subscribers on YouTube. In 2019, he led protests against the Chinese Communist Party and criticized his pro -Chinese media and politicians. However, in this video, it showed a different appearance from the previous one by praising China’s high -speed railway and public toilet environment. He said he hoped to enter the Chinese market even though he did not receive financial support from the Chinese government regarding video production.
China has been using outside personnel for foreign propaganda since the past. Mr. Mao Zedong trusted American journalist Edger Sno, who expressed the Red Army as a romantic rural guerrilla in China’s Red Star, and used him interviews when he delivered an important message to the United States. It is analyzed that China is similar to the so -called ‘Chai Feng’, which reveals prison, which is considered a ‘human rights abusive site’ to some artists. As influencers looking for new content and the Chinese government’s interests to improve international image are interlocked, these friendly contents are expected to increase further.
In an interview with Singapore CNA professor Chung Ming Ming Ming, Australia, Australia, Australia, said, “The approach is different because the influencers are invited by the Chinese government, but the contents are produced by the influencer themselves, not the government.” This is much more effective than ‘panda diplomacy’.
