“I represent the company and am one of its communication channels,” Bothur said. “Internal advocates of a company make it more human, which helps us build trust.”
While this kind of commitment is atypical now, it could soon become an expectation for employees, particularly executives.
Already, CEOs are expected to serve as mouthpieces for their organizations. In Silicon Valley, founders increasingly cycle between a circuit of podcasts hosted by other founders, all of whom are expected to beat the drum for their startups. Consider that the hottest new technology podcast, TBPN, consists solely of two technology boosters cheerfully platforming technology executives.
Given these realities, how much longer will revenue-side leaders be allowed to sit on the sidelines of the attention economy? Practitioners without podcasts could be seen as underutilizing their expertise, leaving eyeballs on the table that could otherwise benefit their employers.
Such a reality feels distant. But it is almost certainly on the horizon.
