CFO to Podcaster: The Unexpected Trend

by Archynetys Economy Desk

On Tuesday, the business news publisher Morning Brew announced the launch of a new podcast, called People Personto complement its business-to-business franchise HR Brew.

The show, however, will not be hosted by a journalist, social media lead, or even a professional podcaster—instead, it will be led by Kate Noel, the senior vice president of people operations at Morning Brew.

The podcast, which will explore the complexities of running a human resources department in this particularly disruptive moment, is not the only Morning Brew podcast helmed by its commercial staff.

Per My Last Email, a career advice podcast launched by Morning Brew in April 2024, is led by Morning Brew chief of staff Kyle Hagge and director of consumer revenue Kaila Lopez. And, according to Morning Brew president Devin Emery, more such products are in the works.

“We have Revenue Brew, so if we decide to do content for that, we would want someone from our sales team to be talent,” Emery said. “We are building out a mechanism that enables not just our journalists, but also our business-side folks, to be creators.”

Even in a media landscape where journalists are increasingly encouraged to imitate influencersthis arrangement stands out. It is one thing to ask a reporter, who has nominally agreed to act in some sort of public-facing capacity, to speak into a mic or get in front of a camera. It is another thing entirely to ask that of your rank and file staff.

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