Actually we Should: A Satirical Look at Consumerism Falls Flat
Table of Contents
The Allure of anti-Consumerism: A Promising premise
The Austrian comedy, Actually We Should,
directed by Harald Sicheritz, presents a timely narrative centered around Stefan (Thomas Mraz) and Marion (Marleen Lohse), a couple grappling with the pervasive influence of consumerism in their family life. Stefan, increasingly disillusioned by the mountains of plastic toys inundating their home, seeks solace in nature and finds kinship with Parents Against Krempel (PACH), an underground association dedicated to subverting consumerist messages. The film’s core concept resonates deeply with contemporary concerns about sustainability and responsible consumption.
The film taps into a growing global movement questioning rampant consumerism. According to a recent study by the Ellen MacArthur Foundation, only 9% of plastic is actually recycled, highlighting the urgent need for systemic change in how we produce and consume goods. Actually We Should
attempts to address this issue through satire, aiming to provoke thought and laughter in equal measure.
Satire with a Soft Edge: Missed Opportunities
While the premise holds considerable potential,the execution of Actually We Should
leaves much to be desired. The film struggles to deliver genuine comedic moments, resulting in a somewhat bland and uninspired viewing experience.the satire, intended to mock various targets such as corporate greenwashing and overzealous law enforcement, often feels too gentle and lacks the sharp bite necessary to truly resonate with audiences.
The central conflict, where Stefan finds himself caught between his anti-consumerist activism and his wife’s work for a major toy manufacturer, presents a compelling opportunity for dramatic tension and comedic irony. However, the film fails to fully exploit this scenario, resulting in a narrative that feels underdeveloped and lacking in depth.
A Double Life underexplored
The film hints at the complexities of navigating ethical dilemmas in a consumer-driven society. Stefan’s double life, working as a photographer for the very company he’s secretly sabotaging, coudl have been a rich source of conflict and humor. However,the film only scratches the surface,failing to delve into the psychological and emotional toll of such a duplicitous existence.
Consider the real-world example of Patagonia, a company known for its commitment to environmental sustainability, yet still operating within a capitalist system. The tension between profit and purpose is a complex and nuanced issue,one that Actually We Should
could have explored with greater depth.
Final Verdict: A Well-Intentioned but Ultimately Forgettable Comedy
Despite a capable cast and a few aesthetically pleasing scenes, Actually We Should
ultimately falls short of its potential. While the film’s heart is in the right place, its lack of comedic punch and underdeveloped narrative prevent it from leaving a lasting impression. while not overtly bad, the film offers little reason for viewers to re-evaluate their own consumer habits or question the status quo.
Actually We Should
is a film that can be watched if there are no better plans, but you can still get annoyed if there is too little out of everything. As critically important as the topic is without a doubt, you hardly have to see this comedy. Afterwards, very few will see a reason to question your own life and habits, the strip leaves too little impression.