A collaboration between Starbucks and Lacoste, the French fashion sports brand, has triggered a surge in resale activity, with consumers scrambling to acquire limited-edition merchandise. The promotion,featuring items in green and terracotta hues reminiscent of Lacoste’s tennis heritage and the Roland Garros court,has led to what some are calling a “goods crisis” on used trading sites.

The promotion requires customers to purchase 17 drinks,including three “mission drinks,” to earn an e-frequency,wich can then be redeemed for items like ‘wide folding chair’ (green,ivory),’wide folding chair side pocket’ (green,ivory),’multiple bag‘ (green,ivory),and ‘trend towel’ (green,ivory,stripe,terracotta).

However,limited quantities have created a bottleneck. Consumers are turning to secondary markets to secure the coveted items. On used trading sites, some individuals are even offering “prepaid” orders, indicated by phrases like “I spend money first,” signaling their willingness to pay in advance to secure a free e-frequency.

Resale Prices Skyrocket

The demand for these e-frequencies has driven prices up substantially. While previously,a single frequency could be acquired for 500 won to 1,000 won,the current market sees prices ranging from 3,000 won to 4,000 won,depending on whether the drink qualifies as a “mission drink.”

“This year’s heat is hot. This is the first time that the price is more then six times compared to the past.”

Despite the inflated prices, deals are reportedly being made actively. This surge in price is particularly notable considering that a regular Americano costs 4,700 won. Option coffee options are available for much less, with some shops offering coffee for as little as 500 won.

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Concerns Over Resellers

The limited availability of the merchandise has also raised concerns about potential reseller activity.Some consumers fear that individuals are purchasing goods early in the promotion to later resell them at inflated prices once demand peaks.

“I’m trying to enjoy the event comfortably, but I’m in a hurry,” said one consumer, highlighting the pressure created by the limited-time offer and high demand.