The California-based company would operate a ‘regional headquarters and innovation hub’ out of a new CityPlace office tower that would create more than 850 jobs with an average salary of $170,000.
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- West Palm Beach want to offer incentives to attract a major software company to open a regional headquarters downtown.
- The incentive package includes $2 million in city grants and $15 million in state incentives.
City and state officials are assembling millions of dollars in incentives to lure what they called “a whale of a software company” to open a large office in downtown West Palm Beach.
The California-based company, which uses artificial intelligence to help companies automate and organize office tasks, would operate a “regional headquarters and innovation hub” out of a new office tower being built in CityPlace, city records show.
It would be expected to create more than 850 new jobs with an average salary of $170,000, making it one of Palm Beach County’s largest employers.
City commissioners are being asked to approve up to $2 million in grants to “facilitate” the company’s move, along with $15 million in incentives approved by the state, according to a city memo. commissioners are scheduled to consider the proposal Tuesday.
The memo detailing the proposal does not name the company, citing confidentiality reasons, but its description aligns with a report this year that the software company ServiceNow was exploring opening an office in West Palm Beach.
ServiceNow, a california-based Fortune 500 company, told Bloomberg in March it was “considering West Palm to support our global growth and future workforce expansion.”
“A range of potential expansion opportunities are in consideration including basing a substantial portion of our Americas operations from there,” the company told the news outlet.
In june, a top ServiceNow executive joined Related Ross executives and Mayor Keith James at a servicenow event at Palm Beach State College.
The executive, Chief Workforce Innovation officer Karen Pavlin, later wrote an article on the company’s website calling West Palm Beach “one of Florida’s fastest-growing innovation hubs” and praising it for “focusing on empowering individuals to unlock their career ambitions.”
A spokesperson for ServiceNow, which employes more than 25,000 people worldwide, declined to comment.
Where would potential CityPlace tenant set up headquarters?
The city memo says the unnamed company would be located at 10 City Place, one of two office towers being built on the site of a former movie theater in CityPlace. Messages seeking comment from Related Ross, which owns CityPlace and is developing the new towers, were not returned.
An official with the city’s Community Redevelopment Board told commissioners Aug. 28 that the incentive package was the “culmination” of work with the business Growth Board of Palm Beach County.
“It is an effort to recruit a whale of a software company that’s going to be relocating out of California here to our downtown sector in West Palm Beach,” the official said.
Kelly Smallridge, president of the Business Development Board, and Chris Roog, the CRA’s executive director, did not respond to messages seeking comment.
If the company does open a regional headquarters downtown, it is indeed poised to be one of the most prominent tenants of Related Ross’ new office towers.
The 15 CityPlace tower and adjacent 10 CityPlace tower will add 1 million square feet of office space when completed in 2027 and could house as many as 4,700 office workers.
A Related Ross executives told The Palm Beach Post in january that the company was courting a Silicon Valley-based company to open a headquarters office in their new office towers, seeking to leverage excitement created by plans for Vanderbilt university to open a graduate business school downtown.
Palm Beach Post staff writer Alexandra Clough contributed to this story.
Andrew Marra is a reporter at The Palm Beach Post. Reach him at amarra@pbpost.com.
