Immersive Viewing Arrives: HDR10+ on Samsung TVs and Monitors

Samsung Electronics has announced a important upgrade for its smart TVs and monitors: compatibility with Netflix’s HDR10+ content. This integration promises viewers a more captivating visual experience, characterized by richer colors, enhanced contrast, and a greater sense of depth. This enhancement is poised to transform how audiences engage with their favorite films and series.

The Power of dynamic HDR: Scene-by-Scene Optimization

HDR10+ represents a next-generation High Dynamic Range (HDR) technology, meticulously crafted by Samsung to optimize picture quality on a scene-by-scene basis. Unlike static HDR formats, HDR10+ dynamically adjusts brightness and contrast levels, ensuring that every detail is rendered with extraordinary clarity and remains faithful to the creator’s original artistic intent.This dynamic approach sets a new standard for visual fidelity in home entertainment.

The HDR10+ transforms our way of looking at content, offering a deeper contrast and more vivid colors to create a truly cinematographic experience.

Taeyong Son, Executive Vice-President, Visual display Division, Samsung Electronics

Expanded Access to Premium visuals

The benefits of HDR10+ are now accessible to a wider audience through Netflix’s growing library of HDR10+ content. Initially, this enhanced viewing experience will be available on Samsung’s 2025 Neo QLED, OLED, and Lifestyle TVs, and also select 2025 and 2024 monitor models. Samsung plans to extend support to additional models in the near future, further democratizing access to superior image quality.

Democratizing HDR Technology: A collaborative Effort

This launch signifies a crucial step towards making HDR10+ content more widely available, offering enhanced image quality to a larger segment of viewers.Beyond Netflix, Samsung is actively collaborating with an expanding network of partners to further promote and integrate this technology. Samsung co-founded HDR10+ LLC in 2018 to provide an open and royalty-free dynamic metadata standard for the industry,fostering innovation and accessibility. As of 2024, the global HDR TV market is projected to reach $36 billion, indicating a strong consumer demand for enhanced visual experiences.