At the WTA made official on Wednesday a long-term partnership with Mercedes-Benzwhich will become from January 1, 2026 Premier Partner and Exclusive Automotive Partner of the circuit. A deal presented as the most important in the history of the WTA, designed to give a new dimension to the “WTA Tour driven by Mercedes-Benz“. Concretely, Mercedes-Benz will be visible on all the major categories of the circuit : WTA 1000, WTA 500 and WTA 250. From 2026, the star brand will be present on around 30 tournamentsbefore an increase in power planned for 2027. At each event, the German firm will provide a fleet of high-end vehicles for players, officials and guests, and intends to offer premium experiences around the tournaments.
Roger Federer’s Advice to New Gen
“My advice for up-and-coming pros is to strive. Shoot for the stars, land on the moon, go for it, work hard, enjoy yourself, but really know it’s going to be a battle & you’re going to sometimes take one or two steps back”
?: Mercedes, Story10 pic.twitter.com/U7QXJIlYLq
— TennisONE App (@TennisONEApp) December 11, 2025
Roger Federer and Billie Jean King were present at the Mercedes-Benz Museum
For the WTAthis agreement represents the largest sponsorship contract ever signed by the organizationa “pivotal moment” according to Marina Storti, CEO of WTA Venturesthe commercial branch created to accelerate the development of the circuit. After launching a new visual identity in 2025 and distributing Riyad the biggest prize money in the history of tennis for a tournamentthe WTA offers itself a premium partner which should enable it to continue its global growth and strengthen the visibility of women’s tennis. The agreement was revealed at Mercedes-Benz Museum de Stuttgarthistoric city of women’s tennis and stronghold of one of the most prestigious tournaments on the indoor circuit. In the room, two legends: Billie Jean Kingfounder of the WTA, and Roger Federerlong-time ambassador of the German brand.
