Reimagining Wellness: Orot’s Innovative Juice Lineup

Gwangju-based startup Orot is making waves in the health and wellness sector with its newly launched line of “Wellness Juices,” designed to be enjoyed without the sugar concerns often associated with traditional juices. Founded in 2022, Orot is pioneering a fresh approach to healthy beverages, directly addressing the growing consumer demand for low-sugar options.

Five Flavors, Zero Guilt: Catering to the Health-Conscious Consumer

Orot’s initial offering includes five distinct juice blends, each crafted to deliver both flavor and functional benefits. Among these, the “Classic Ginger Shot” has emerged as an early favorite, highlighting the company’s ability to create appealing and health-focused products. This focus aligns with current health trends; according to a recent report by the World Health Organization,consumer interest in low-sugar and natural food products has increased by over 30% in the past five years.

Farm-to-Bottle Freshness: A Commitment to Local Sourcing

What sets Orot apart is its unwavering commitment to using locally sourced ingredients and a unique production model. Eschewing pre-made,stored juices,Orot operates on a pre-order and subscription basis,ensuring that each bottle is freshly made with ingredients sourced directly from local farms. This approach not only guarantees freshness but also supports the local agricultural economy.

“Orot juice is not just providing healthy drinks, but if you subscribe to a bottle every day, we will realize ‘Jisan branch’ that contributes to revitalization of the local economy with local harvested agricultural products.”

CEO Choi Yeon -hee

Innovative Blends: Naju pear and Spinach Take Center Stage

Orot’s dedication to unique flavor combinations is exemplified by its “Popeai Juice,” a blend of Naju pear and spinach. This unexpected pairing delivers both nutrition and a distinctive taste profile. By sourcing spinach from young farmers in Nampyeong-eup, Naju-si, Jeollanam-do, and combining it with locally grown pears, apples, and ginger, Orot creates a wellness powerhouse in a bottle. the name “Popeai Juice” playfully references the cartoon character Popeye, known for his strength-boosting spinach consumption, subtly communicating the health benefits of this green vegetable, which is rich in iron and other essential nutrients.

Expanding Reach: partnerships and Pop-Up Shops

orot is actively expanding its reach through strategic partnerships and promotional events. The company recently secured its first hospital contract with Gangnam Regional Hospital in Seoul and aims to establish subscription services with 15 hospitals by the end of the year. Moreover, Orot is engaging directly with consumers through a pop-up shop at Lotte Department Store Gwangju, showcasing its juice line and other related products. These initiatives are part of Orot’s broader vision to promote a culture of proactive health management, offering a healthier alternative to caffeine-laden beverages during commutes and lunch breaks.

The “Perfectly” Promise: Additive-free and Sugar-Conscious

CEO Choi Yeon-hee emphasizes that Orot’s core mission is to provide consumers with additive-free and sugar-conscious options. This commitment is reflected in the brand’s slogan, “perfectly,” which encapsulates the company’s dedication to delivering healthy and delicious juices without compromising on quality or taste. As consumer awareness of the detrimental effects of excessive sugar intake continues to grow, Orot is well-positioned to capture a meaningful share of the burgeoning wellness market.