A new Spar store has opened in Luynes, France, marking a strategic shift for the casino Group. the group is increasingly focusing on its proximity brands, including Monoprix, Franprix, Naturalia, Vival, and Spar.

In an interview, an unnamed representative described themselves as “the premises of the stage,” highlighting their deep connection to the Aix-en-Provence region: “My parents are from Corsica, and I was born in aix-en-Provence. I studied there, my high school … it’s a region that is dear to me. I grew up here, I have my roots there, part of my family and personal history. It is a pleasure to be in Aix for this event.”

The representative’s background in large distribution began in 1991 at Euromarché. “This is where I discovered the sector and caught the distribution virus.It was in 1991. As then, I have never left this universe.”

Casino Group Focuses on Local Business

“We managed to save 1,000 jobs and keep our headquarters in Saint-Etienne.”

The opening of the Spar store in Luynes is part of a broader strategy.”We inaugurate a new Spar store in Luynes. The Casino group strongly develops its proximity brands: Monoprix, Franprix, Naturalia, Vival, Spar … We are talking about a real strategic turn here. We sold part of our supermarkets in Intermarché, Auchan or Carrefour, to refocus on this local business.”

The representative also addressed the relationship with social partners following the acquisition of certain establishments. “We managed to save 1,000 jobs and keep our headquarters in Saint-Etienne. We work with the social partners.”