A Symbol of French Innovation: The DS 8 Presidential Unveiled

In a move signaling a commitment to both tradition and technological advancement, France has unveiled the DS 8 Presidential, a fully electric vehicle set to become the new flagship car for the President of the Republic. This vehicle, previewed ahead of its market launch in September 2025, represents a meaningful step forward in lasting transportation for world leaders.

President Emmanuel Macron recently used the DS 8 Presidential during the commemoration of the armistice of May 8, 1945, marking him as the first head of state to utilize a 100% electric official car. This event served as a powerful demonstration of France’s dedication to environmental responsibility on the global stage.

The DS Legacy: A Presidential Tradition

The relationship between DS Automobiles and the French Presidency is deeply rooted in history.Since the establishment of the Fifth Republic, DS vehicles, including the iconic DS and SM models, as well as more recent iterations like the DS 5 and DS 7, have served seven presidents. This enduring partnership reflects the brand’s commitment to providing vehicles that embody French elegance and innovation.

Notably, in 2017, President Macron rode down the Champs-Élysées in a specially designed DS 7 Presidential Crossback during his inauguration. This unique model, and later the DS 7 Élysée with its plug-in hybrid engine and smart four-wheel drive, became part of the Elysée fleet, highlighting the practical and symbolic importance of thes vehicles.

DS N° 8 Presidential: A Parade-Ready Design

For the 2025 commemoration of May 8,DS Automobiles presented the DS N° 8 Presidential,a vehicle designed with a unique aesthetic tailored for public appearances. This model is crafted to allow the President to engage closely with the French people during parades and official events.

The 8 is in the spotlight: The DS 8 presidential DS, on the 80th anniversary of the “Victory Day” of 8 May 1945, continues the tradition of the special DS models appreciated by the Presidency of the Republic for almost 70 years. Like the opening ceremony of the 2024 Olympic Games, which combines past and present, with 750 km of electric autonomy, the N ° 8 presidential is revealed in preview by combining an remarkable artisan skill. It is avant -garde spirit, always with sense of excellence.

Xavier Peugeot, CEO of DS Automobiles

Craftsmanship and Technology: The Hallmarks of the DS 8 Presidential

The DS 8 Presidential boasts several distinctive features developed by DS Automobiles’ engineers and designers. Its sapphire blue livery, a color previously seen on the DS 7 Élysée, is exclusive to the N° 8 and perfectly suited for its role as a presidential vehicle. Black painted rear panels complement the overall design, while the DS Luminascreen grille is illuminated with the blue, white, and red colors of the French Republic.

Additional external details include special blue-white-red badges on the front and rear, and also flag holder supports at the front bumper’s edge.These elements combine to create a vehicle that is both visually striking and deeply symbolic of French national identity.

A Showcase of French Savoir-Faire

The DS N° 8 Presidential is more than just a car; it’s a testament to French craftsmanship and technological prowess.Created with the collaboration of various French artisans and partners, the vehicle embodies the art of travel and represents the pinnacle of French automotive design.

The exclusive presentation of the presidential DS 8 at the Palazzo dell’Eliseo, attended by Xavier Peugeot, CEO of DS Automobiles, his team, and the artisans involved, underscored the importance of this project. It was an opportunity to showcase the French Savoir-Faire at the service of excellence.

Know-How: Intarsio in Page

Lison de Caunes, a member of Grate workshops in France and of Living heritage companies, continues the Savoir-Faire inherited from his grandfather, the decorator And.

A symphony of French Excellence: The DS 8 Presidential Unveiled

The DS 8 Presidential, the new flagship of DS automobiles, is more than just a car; it’s a rolling testament to French artistry and technological innovation. Every detail, from the meticulously crafted interior to the advanced electric powertrain, reflects a commitment to excellence. This vehicle, designed for the highest office, embodies the spirit of French ingenuity and luxury.

Artisanal Mastery: The Interior as a Canvas

The interior of the DS 8 Presidential is a showcase of conventional french craftsmanship, brought to life by some of the country’s most skilled artisans.

Straw Marquetry: Lison de Caunes

In the 6th Arrondissement of Paris, the atelier of Lison de Caunes elevates humble rye straw into a luxurious art form.The straw,carefully dyed and meticulously applied,adorns the dashboard and door panels of the DS 8 Presidential. This technique, known as straw marquetry, transforms a simple material into a stunning visual texture. The laboratory’s 12 artisans have created straw coatings with green sea and night blue shades, in a range of fan with a surprising result.

Textile Artistry: Métaphores and Atelier Lognon

Métaphores, a Parisian weaving house and part of the hermès group, contributes its expertise in fabric production. The Dream Blue satin panels, crafted with Verel de belval fabrics, grace the interior, adding a touch of elegance and sophistication. Verel de Belval, with its rich history in Lyon setificio, brings a legacy of quality and artistry to the project.

Adding another layer of texture and visual interest, Atelier Lognon, established in 1853, employs its expertise in fabric plissé. Using traditional cardboard molds, the atelier’s craftsmen create intricate pleats for the door panels, showcasing a technique honed over generations. This dedication to artisanal techniques sets the DS 8 Presidential apart.

DS Automobiles’ touch: Comfort and Detail

the masters at DS Automobiles, based near the DS Design studio in the Paris area, demonstrate their commitment to detail and comfort. They meticulously design and construct the seats, door panels, and other areas requiring flexible materials. In the DS 8 Presidential, the seats are finished in Alcantara® and nappa leather with a clock strap motif, a signature DS automobiles design element, in the Dream Blue shade. Pearl seams, another exclusive signature visible in standard DS models, are present on the goalkeeper and dashboard.

Technological Prowess: Safety and Performance

Beyond its artistic interior, the DS 8 presidential incorporates cutting-edge technology to ensure safety, performance, and sustainability.

Enhanced Security: Centigon

Centigon, a specialist in armored vehicles and security solutions, has played a crucial role in preparing the DS 8 Presidential for its important role. Based in Lamballe, Centigon is a trusted partner of the French governance and security forces. Their expertise ensures the vehicle meets the highest safety standards for the President of the Republic.

Electric Power: Automotive Cells Company (ACC)

The DS 8 Presidential is powered by advanced batteries from Automotive Cells Company (ACC), a French supplier with a Gigafactory in billy-Berclau Douvrin. This facility, a joint venture with Stellantis, represents a significant investment in European battery technology. The DS 8 boasts an impressive range of up to 750 km, allowing for over 500 km of highway driving without recharging. Rapid charging capabilities enable a 200 km range recovery in just 10 minutes, or a 20% to 80% charge in 27 minutes.

the electric vehicle (EV) market is rapidly expanding, with global EV sales projected to reach over 17 million units in 2024, representing a significant increase from previous years. The DS 8 Presidential’s advanced battery technology positions it at the forefront of this trend, offering a sustainable and high-performance transportation solution.

Immersive Audio: Focal

Focal, a renowned French audio company, provides a bespoke sound system for the DS 8 Presidential. Founded in 1979, Focal is celebrated for its acoustic expertise and innovative technologies. As a longtime partner of DS Automobiles, Focal ensures an unparalleled audio experiance within the vehicle.

Conclusion: A Symbol of French Innovation

The DS 8 Presidential is a symbol of French innovation, blending traditional craftsmanship with cutting-edge technology. From its meticulously crafted interior to its advanced electric powertrain, every aspect of the vehicle reflects a commitment to excellence. This vehicle is not just a mode of transportation; it is a statement of French ingenuity and a showcase of the nation’s capabilities.

A Legacy of Presidential Transportation

DS Automobiles boasts a rich history of providing vehicles for the French Republic’s leaders. From Charles de Gaulle’s iconic DS 19 to more recent models, the brand has consistently represented French innovation and savoir-faire. This enduring relationship underscores DS Automobiles’ unique position in French culture.

Historical Ties to the Élysée Palace

The connection between DS Automobiles and the French Presidency is deeply rooted. Key moments include:

• Charles de Gaulle (1958 & 1962): The DS 19, famously used during the Petit-Clamart assassination attempt, became a symbol of resilience.
• Georges Pompidou (1972): The SM,stretched by Robert Chapron,showcased bespoke luxury.
• François hollande (2012): The DS 5 served as his official investiture vehicle.
• Emmanuel Macron (2017): The DS 7 Crossback made its debut during his inauguration and was also used during King Charles III’s visit in September 2023.

Since November 2021, the DS 7 Élysée has been the official model of the French republic, continuing this tradition of excellence.

the N° 8: Continuing a Tradition of excellence

The new N° 8 presidential DS continues this legacy, embodying the brand’s avant-garde spirit and unique savoir-faire.This model represents the latest chapter in a long-standing relationship between DS automobiles and the French Presidency, showcasing the brand’s commitment to innovation and luxury.

The N° 8 presidential DS continues this long tradition that combines DS Automobiles with the presidency of the Republic, testifying to the unique Savoir-Faire of the brand and its avant-garde spirit.

DS Automobiles: Embodying the French art of Travel

Founded in Paris in 2014, DS Automobiles aims to embody the French art of the journey. Drawing inspiration from its heritage, including the iconic 1955 DS, the brand offers a diverse range of vehicles, including the DS 3, DS 4, DS 7, and now the N° 8.

Designed for discerning customers who seek unique experiences, DS creations are distinguished by their charismatic style, refined interiors, sophisticated technology, and first-class comfort. Coupled with personalized service, DS Automobiles provides a unique ownership experience.

Electrification and the Future of DS Automobiles

DS Automobiles is at the forefront of electrification, offering electrified versions of all its models. This includes fully electric powertrains, self-recharging hybrids, and plug-in hybrids with up to 360 horsepower and four-wheel drive. In 2025, with the arrival of the N° 8, DS Automobiles is accelerating its transition to electric mobility, promising enhanced range and performance.

The automotive industry is rapidly shifting towards electric vehicles. In 2024, global EV sales are projected to reach over 10 million units, representing a significant increase from previous years. DS automobiles’ commitment to electrification positions it as a key player in this evolving market.

Driving the Future: DS’s Commitment to Electrification

DS automobiles, the premium marque of Stellantis, is intensifying its focus on electric vehicles (EVs), signaling a significant shift in its product strategy. The company has announced plans to introduce new, fully electric models boasting extended ranges, aiming to solidify its position in the rapidly growing EV market. This move aligns with the broader industry trend towards sustainable transportation and reflects DS’s commitment to innovation and environmental responsibility.

Enhanced Range: A Key Differentiator

A core element of DS’s strategy is the development of EVs with significantly improved driving ranges. The company is targeting a range of up to 750 kilometers (approximately 466 miles) for its upcoming electric models. This extended range addresses a major concern for potential EV buyers – range anxiety – and positions DS vehicles as viable options for both urban and long-distance travel. According to recent industry reports, the average range of new EVs in 2024 was around 400 kilometers, making DS’s target a significant leap forward.

“Our ambition is to offer electric vehicles that not only meet but exceed the expectations of our customers in terms of performance, range, and luxury.”

Global Presence and Exclusive Distribution Network

DS Automobiles currently operates in 40 countries, supported by an exclusive distribution network comprising nearly 450 DS Stores worldwide. This established global presence provides a solid foundation for the brand’s EV expansion plans. The company intends to leverage its existing infrastructure to promote and sell its new electric models, ensuring accessibility and a premium customer experience across key markets. The strategic placement of DS Stores in major metropolitan areas allows the brand to effectively target its core demographic of discerning, environmentally conscious consumers.

Strategic Implications and market Outlook

DS Automobiles’ intensified focus on EVs comes at a pivotal time in the automotive industry. Governments worldwide are implementing stricter emissions regulations and offering incentives for EV adoption, driving significant growth in the electric vehicle market. By prioritizing electric models with extended ranges, DS is positioning itself to capitalize on this trend and attract a new generation of customers. The success of this strategy will depend on factors such as battery technology advancements, charging infrastructure development, and consumer acceptance of electric vehicles.