In the new printed edition of Forbes, the businessman gives a report after more than a decade and shares his career in the world of showbiz and his investments in real estate and technology.
December 29, 2025 13.07
For the first time, Diego Finkelstein He opened up to an interview to share his story in depth. For reasons that will be revealed at the end of this note, I preferred not to do so.
It even took more than a year until he agreed to share his story with Forbes. First at an extensive lunch at his Oceánica winery in José Ignacio and then in the editorial office, where he told the discovery of his entrepreneurial gene at the age of 7, the incredible story with one of the richest businessmen in Argentina whom he adopted as a mentor and almost father-in-law, his landing in the world of music and How he managed to become number one in show business in Argentina to the point that Live Nationthe largest entertainment producer in the world, bought 51% of his company in 2018. su productora DF Entertainmentwhich includes the ticket holder All Accessand from 2025 it obtained the tender to manage and remodel the Luna Park.
Produces more than 250 shows annuallyincluding Lollapalooza, in which he sold 2 million concert tickets with figures such as Taylor Swift, Oasis, Paul McCartney, Harry Styles, Olivia Rodrigo, Dua Lipa, Coldplay and ACDC. On your own, at DF Group, created a technology company (Crowder) together with Mike Santos, co-founder of the unicorn Technisys. Additionally, it has in partnership with Eduardo Elsztain the La Rural concessions, the Convention Center of the City of Buenos Aires and Punta del Este, and the Arenas de Tortugas. And there is more. Passionate about real estate, has investments in Argentina, Uruguay and the United States for more than US$200 million. Here, his history and vision of the present and future of the entertainment industry.
“Diego, rest assured: you are going to be successful in what you do because you have the skills to really do things.” It’s not that he was nervous, but receiving that compliment from one of the most successful businessmen in the country gave him even more confidence. Alfredo Coto had adopted him almost like another son since he was dating his daughter Alejandra. At the age of 18 he lived in the Coto house and went to work with his “father-in-law” from 6 in the morning to 9 at night. In a short time, he occupied a place at the small table of the conglomerate to the point that Luis Majul mentioned him as a possible “Dolphin” of “long hair and 23 years old” in his book The New Rich People of Argentina, where he told the incredible story of Coto (in 2024, with a fortune of US$ 1,000 million). “Alfredo was my mentor in business, a brilliant person that I love and admire very much: from a small butcher shop he built an empire,” he highlights.
Although he prefers not to give financial details, people who worked in the company at that time remember that, due to his interventions with a leading role in the expansion of Coto, Finkelstein managed to raise his first million dollars before he was 24 years old. “I have no record of that because my connection with business has to do with generating special things. I do remember that it was an incredible school because in supermarkets you have real estate, finance, marketing, everything.” De Coto internalized “his persistence, not stopping until he achieved a goal” and “the generosity of the entire family: Gloria, Ale and his brother Germán”.
To read the full interview, we invite you to subscribe to Forbes Argentina by clicking here
Also, don’t miss the interview with Diego Finkelstein in the Líderes Unplugged cycle this Wednesday the 31st on our YouTube channel, @forbes.argentina
