by Giuseppe Gaetano, editor in chief
90% of customers bankers interviewed by Ipsos for ABI would like new non-financial services from their credit institution, regarding in particular cybersecurity, welfare and ESG.
The request applies to both families and SMEs: more protection and more advice. The result of the research, presented yesterday in Rome, might sound strange given that for years banks have been offering, directly or indirectly, what – according to the report – are largely insurance coverage: perhaps not enough has been done communication to inform private individuals who don’t just take out mortgages or loans at the branch?
“We won’t change our work, it’s something that adds up and customers ask us because they trust us” said the general director of the association, Marco Elio Rottigni; and that something extra is also well represented by the policies, internalized o of the companies with whom you have a commercial partnership.
Certainly in the emerging one 360 degree “advisor” conceptbancassurance occupies an increasingly fundamental place.
It is the bank that citizens want to continue to turn to”as a partner for support and assistance in new high-value services also in the tax, legal, IT and digital fields” explains Stefano Barrese, head of the Banca dei Territori division of Intesa Sanpaolo, who is precisely an example – together with others – of a player “all-round” in the offer to customers. Understanding or rather anticipating her needs by listening to her is also essential to counteract the fierce competition of non-traditional operators come le Big Tech.
Banco Desio-Italiana Assicurazioni, from Life to Health Products: the 360-degree offer
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