The Traditional Crafts Industry Promotion Association (Headquarters: Minato-ku, Tokyo) will open pop-up stores for traditional crafts under the name “Atelier DENSAN” in Hong Kong, the United Kingdom, and Switzerland from November 2025. We will introduce Japan’s proud traditional crafts designated by the Minister of Economy, Trade and Industry overseas, investigate their acceptance through test marketing, and widely disseminate their appeal. As interest in Japanese handicrafts, which are rooted in a long history and local culture, grows both domestically and internationally, we will deliver traditional Japanese culture to the world through “Atelier DENSAN.”
What is Atelier DENSAN?
It began as a project to disseminate traditional crafts that have been designated by the Minister of Economy, Trade and Industry from various parts of Japan to overseas. This will be the first time in a year that the event will be held in Europe, with the last event being held in Paris Saint-Germain-des-Prés in 2024.
●Venue: ARTS & CRAFTS STUDIO
●Period: November 1st to December 31st, 2025
●Address: H401, PMQ, 35 Aberdeen street, Central, Hong Kong
●Venue: wagumi (Japanese group)
●Period: November 4th to December 23rd, 2025
●Address: 1.09, Oxo Tower Wharf Barge House Street, London
●Venue: AOI Japanese Lifestyle & Fashion Concept Store
●Period: January 15th to February 14th, 2026
●Residence: 10 Bourg Street, 1003 Lausanne
What is the Traditional Crafts Industry Promotion Association?
It was established in 1975 with support from the Ministry of Economy, Trade and Industry to promote Japan’s traditional craft industry. There are a variety of crafts across Japan, including ceramics, lacquerware, dyed and woven fabrics, and washi paper, and among these, there are currently 243 traditional crafts that have been designated by the Minister of Economy, Trade and Industry.
Our association aims to promote the traditional craft industry across the country through various projects, as well as to connect production areas and users at “Traditional Crafts Aoyama Square” (8-1-22 Akasaka, Minato-ku, Tokyo).
*“Traditional crafts” are crafts designated by the Minister of Economy, Trade and Industry. Crafts that meet several requirements, such as being manufactured using traditionally used raw materials and using traditional techniques and techniques, and that the main manufacturing process be handmade.
[Contact information regarding this matter]
Traditional Craft Industry Promotion Association (Person in charge: Nishikawa, Planning Department)
2F, 8-1-22 Akasaka, Minato-ku, Tokyo 107-0052
E-mail: kikaku@kougei.or.jp
TEL：03-5785-1001
【URL】
Traditional Crafts Industry Promotion Association
Atelier DENSAN Instagram
Traditional Crafts Aoyama Square
