US EV Market: Collapse Risk & Company Response | Reuters

by Archynetys Economy Desk

On October 1st, the industry is prepared for a sharp drop in sales of electric vehicles in the United States, as a tax credit of up to $7,500 when purchasing electric vehicles (EVs) ended at the end of September. Photographed May 14th in Carlsbad, California (Reuters, 2025)

[デトロイト 1日 ロイター] – With the US system that will receive a tax credit of up to $7,500 when purchasing electric vehicles (EVs) in the United States, ending at the end of September, the industry is prepared for a sharp decline in domestic EV sales.

Ford Motor (FN)opens new tab“It’s a completely different situation,” Chief Executive Jim Farley said at an event in Detroit just hours before the tax credit was over.

Farley said he wouldn’t be surprised if the proportion of EVs in total U.S. car sales fell to 5% in October. It was only about half of August when the last minute effect was achieved before the tax credit was terminated, and it was the lowest in the past few years.

Nissan Americas Chairman Christian Meunier warned, “The (US) EV market will collapse in October.” Nissan Motor (7201.T)opens new tabis about to launch a new small EV “Leaf” vehicle into the United States.

Meunier, who was interviewed at the end of September, predicted that there will be a battle for buyers. “We have a huge inventory, so competition is extremely fierce. Our competitors produced a lot of EVs,” he said.

The $7,500 tax credit was approved by Congress in 2008 and was extended under the Inflation Control Act (IRA) of the previous Biden administration, limited to domestically produced EVs that use a certain percentage of batteries and raw materials procured in the United States.

However, the Tax and Expenditure Act, which President Trump signed in July, includes the end of September of the system being terminated. The Trump administration has also put forward other measures that will slow down sales of EVs, including suspending rules for fines on manufacturers that have not met fuel efficiency standards.

A joint survey conducted last November by professors at the University of California, Berkeley, Duke University and Stanford University showed that without tax credits, EV sales could fall 27%.

At this stage, the US EV penetration rate is lower than that of other major markets. China, the world’s leading producer of EVs, in-vehicle batteries and raw materials, has surpassed 40% of new car sales in recent months. The penetration rate in Europe has also reached nearly 20%.

Meanwhile, the US has received tax credits and despite a series of new vehicles being introduced by companies, EV sales growth has slowed for the past two years. According to Cox Automotive, EV sales growth in the first half of this year was just 1.5% year-on-year.

Some U.S. dealers are worried that the abolition of tax credits will cause unselling.

Scott Kunes, the chief operating officer at a Midwest retailer group, announced that he plans to reduce the number of EVs he purchases from manufacturers for the time being and assess consumer demand trends.

Brad Sours, who owns a dealership in the St. Louis area of ​​Midwest Missouri and sells brands such as Chevrolet and Jeep, said that while relatively low-priced EVs will continue to sell, General Motors (GM) (GM.N) is priced at $90,000 for the top model.opens new tabIt is believed that luxury electric vehicles such as the Chevy Silverado electric pickup truck will face a struggle.

Reuters reported this week that GM and Ford are introducing a program that will continue to apply the same deduction to EV lease agreements to ease the headwinds of eliminating tax credits.

Hyundai Automobile (005380.KS)opens new tabNorth American CEO Randy Parker said the price of the 2025 Ionic 5 has been reduced by $7,500, while the 2026 model has been reduced by up to $9,800. “There was an EV market before the IRA, and the market will continue to exist even after the IRA is gone.”
Swedish Volvo Car (VOLCARb.ST)opens new tabIn a recent interview with Reuters, CEO Hokan Samuelson said he would not change his strategy under government policies, and emphasized, “We aim to be EV companies, and we will rely on EVs that are more favorable for U.S. consumers, not tax credits or other incentives.”

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