The innovation week with WhatsApp started this Sunday, September 14 in Valdelavilla with a ‘hackathon’ rural tourism attended by fifty participants, a competition in digital innovation to find a solution to this sector through an idea based on WhatsApp. The winning team of this ‘Hackathon’ will take a prize of 1,500 euros, and will also have access to participate in different Inbibe initiatives within the ‘Program impulse to the national cybersecurity industry’.
Organized by the National Cybersecurity Institute (INCIBE), the Ministry for Digital and Public Function Transformation, and the conversational citizen technology company, the WhatsApp week began Sunday afternoon with the first Hackathon session in Valdelavilla, The unique enclave where the series ‘The People’ was shot.
With this initiative, the organizers seek demonstrate that technology can become a great ally of local developmentpositioning Soria as an innovative territory, capable of attracting talent and generating new economic and social opportunities.
He started with a round table where professionals from the tourist and technological world participated at the national level, which will have previously enjoyed the Vicente Marín Foundation, in Bretún. Among them, the tourist consultant and director of hotel establishments Alfredo Lachos, the analyst specialized in trends Horeca Eva Ballarín, the consultant Emilio Peleteiro, the expert in tourism development and management Arturo Crosby, and the president of the Association of Rural Tourism of Castilla y León Luis Chico offered their knowledge about the tourist field.
In the ‘Hackathon’ several teams faced the challenge of conceptualizing an idea based on WhatsApp applicable to rural tourismsupported by business experts through WhatsApp, Pedro Mary Mejía (Cro of the multinational Woztell), Antonio Bordonado (founder of the WA-Fintech Pyos) and José Pérez (founder of half a dozen companies based on WhatsApp on 3 continents and director of the chair of conversational business of the University of Valencia). The contest continues Monday and tomorrow afternoon at the grape facilities, in the city of Soria, ending with the presentation of the projects and the delivery of a prize of 1,500 euros.
In the competition, any professional or student interested in technology, business or tourism can participate. Registration, mandatory, is free. Likewise, the organization made available to Bus participants from Soria for Sunday’s session in Valdelavilla and the catering of events throughout the week, thus guaranteeing inclusive and open access.
The WhatsApp week agglutina in a total of four talks, and a workshop, in addition to the ‘Hackathon’, to tourism professionals, technology, marketing, entrepreneurship and businesses in general, around a common goal: to explore new ways of promoting development through safe conversational solutions, based on third generation WhatsApp.
The week will continue with Talks at the facilities of Caja Rural de Soria, where examples of entrepreneurship and self -employment will be shown, as well as on the use of WhatsApp to sell to the more than 2,000 million users in the world, or solutions for the application of WhatsApp in agriculture and livestock. Another of the talks will be taught for members of the State Security Forces and Bodies.
And on Thursday a practical workshop on WhatsApp and Artificial Intelligence in Local Administrations will be held, again in Valdelavilla.
These events are included in A collaboration between INCIBE Emprende and the Spanish technology company conversational citizenAlliance that aims to promote the safe use of conversational applications in business, as well as bring the restlessness and possibilities of the cybersecurity sector.
In addition, they have the support of the Soria Campus of the University of Valladolid, Caja Rural de Soria and the Highland Commonwealth, to boost the different initiatives that will take place in Bretún, Valdelavilla and Soria.
