The holiday season in Colombia is no longer only measured by the lighting of the lights or the appearance of donuts in the windows, but by the commercial phenomenon that hard discount stores are the protagonists.
D1, the chain that has transformed consumption in the country with its low-price and limited-offer model, has once again generated a stir on social networks with its seasonal catalog, causing customers to launch a race against time to get the promised gifts before stocks run out.
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A recent video that is circulating strongly on digital platforms has focused on three specific items that promise to become the “must-see” items this Christmas. Under the premise of “don’t walk, run to D1”, users are sharing finds that combine technology, nostalgia and entertainment at prices that challenge large appliance stores.
The three D1 technological gifts that everyone is looking for
The first object of desire is a mini karaoke speaker with microphone included. This device, from the Space Dot brand, appeals directly to the Colombian festive cultureoffering a portable solution to liven up novenas and family gatherings without the need for expensive and complex sound equipment.
Its compact design and the incorporation of LED lights have made it an attractive gift for both children and adults who enjoy entertainment at home.
However, the jewel in the crown for vintage lovers is the instant camera from Red Flag’s own brand. With a price of around 79,900 pesos, This device democratizes access to instant analog photography, a hobby that is usually expensive due to the value of traditional brand equipment.
The camera allows you to capture and materialize memories instantly, a functionality that has reemerged strongly among younger generations who value the tangible in a digital world.
D1 Camera Photo:d1
The third protagonist of this furor is the HY300 projector, also under the Red Flag label. For a value close to 199,900 pesos, this device offers the possibility of setting up a home theater in a simple way.
With HD resolution and wireless connection capacity, it is presented as an economical alternative to enjoy movies, series or football matches in large format, breaking the barrier to entry for projectors conventional ones that usually exceed one million pesos.
The ‘Hard Discount’ strategy and the Red Flag brand
The success of these products is not a coincidence, but the result of a meticulously executed business strategy. D1, which in 2024 exceeded 2,000 stores in Colombia and reached revenues of more than 19 billion pesos, has perfected the art of “extraordinary products.”
Unlike their fixed assortment of food and hygiene, these technology and home items hit shelves for a limited time and with a finite inventory, creating a sense of urgency in the consumer.
The Red Flag brand, exclusive to the chain, has become a key vehicle for this strategy. Through it, the company introduces technological gadgets and home tools at prices significantly lower than those of the general market. While tech purists might debate the technical specifications compared to premium brands, for the average consumer the cost-effectiveness ratio is unbeatable, especially during a time of high spending like December.
*Article developed with AI support and reviewed by a journalist.
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