Thinkerbell Secures Leukaemia Foundation’s World’s Greatest Shave 2025 Campaign
In a significant move to amplify its fundraising efforts, the Leukaemia Foundation has chosen Thinkerbell as the lead agency for the World’s Greatest Shave 2025. This integrated model leverages Thinkerbell’s media services and creative support to propel the charity’s flagship fundraising event.
The Genesis: That’s Bloody Beautiful
Before the pitch, the Leukaemia Foundation established the platform ‘That’s Bloody Beautiful’ to engage supporters formally. Thinkerbell’s involvement began by crafting the 2025 World’s Greatest Shave campaign, focusing on reinforcing the unity of participants.
A Holistic Approach
The campaign was reassessed comprehensively, with a renewed emphasis on the bond formed during The World’s Greatest Shave. Guided by a strategic media plan, Thinkerbell aims to connect with Australians, driving their participation in support.
The Vision Behind Thinkerbell’s Selection
Susie Howard, General Manager of Communications and Marketing Services at the Leukaemia Foundation, shared, “Blood cancer is set to become Australia’s most common and most aggressive cancer. It is imperative to secure additional funds for innovative initiatives targeting this approaching health crisis.”
“We opted for Thinkerbell due to their comprehensive media strategy, from planning to optimization, ensuring more Australians connect with our cause through our World’s Greatest Shave,” she continued. “Their past experience in the non-profit sector and ability to align media strategies with creativity have proven beneficial, promising an efficient and effective campaign facilitating our $12 million fundraising target for blood cancer research and care.”
Thinkerbell’s Commitment
Hannah Nickels, National Head of Media Thinking at Thinkerbell, expressed her team’s excitement. “It’s a privilege to collaborate with The Leukaemia Foundation on such a meaningful brand. We’ve infused ‘Measured Magic’ into The World’s Greatest Shave, aiming to significantly boost participation and donations.”
Campaign Timeline
The 2025 campaign launched in January, tapping into social media and online video. The momentum will surge through February, using television, out-of-home advertising, and select regional radio stations as World’s Greatest Shave Month approaches in March.
To join the movement, visit The World’s Greatest Shave website.
The Leukaemia Foundation and Thinkerbell’s partnership underscores a strategic approach to raising awareness and crucial funds. Their collaborative efforts promise to inspire and engage the Australian community, paving the way for vital advancements in blood cancer research and support.
We invite our readers to share their thoughts on this initiative. Feel free to comment below, subscribe to our newsletter for the latest updates, and help spread the word on social media. Every share counts in the journey to beating blood cancer.
