Kmart is implementing a strategic plan to compete with online retailers like Temu and Shein, as well as discount chains such as Dollarama. The company aims to increase its turnover to $20 billion by expanding its popular home brand, Anko, and redesigning the in-store shopping experience.

Kmart Group managing Director Aleks Spaseska stated the company’s goal is to grow despite increasing competition from overseas outlets. While competitor Big W faces challenges, Kmart is also contending with Amazon and eBay, plus the added competition from Dollarama’s acquisition of The Reject Shop.

Aleks Spaseska Managing Director, Kmart Group is ringing in the changes at the retail giant. Picture: Supplied

Store Layout Changes and Expanded Offerings

Kmart is testing new store layouts that prioritize clothing and beauty products to attract younger shoppers and increase sales. The company aims to expand its offerings in women’s, men’s, and youth clothing, and also beauty products, toys, and electronics.

According to Spaseska, the moast important change will be in the apparel and beauty sections.”The biggest difference you’ll notice is in the apparel and beauty offer in the store,” Spases