TikTok Takes on Album Release with Tate McRae’s ‘So Close To What’
Fans can watch Tate’s album release event live on TikTok, buy exclusive merch, and unlock a themed profile frame—all within TikTok’s latest in-app experience.
Exclusive Livestream: A Global Event
TikTok is excited to celebrate the release of Tate McRae’s eagerly awaited album, So Close To What, with an exclusive in-app experience. On Thursday, February 20, Tate will take the stage in Los Angeles to present a special performance, which will be live streamed globally through a partnership with Done+Dusted.
Exclusive Merchandise and Online Interactivity
During the broadcast, fans can purchase exclusive picture discs, CDs, and vinyl directly via TikTok Shop, merging music enjoyment with e-commerce convenience. Beyond the livestream, TikTok is introducing a unique in-app experience centered around the hashtag #SoCloseToWhat. This initiative promises an enhanced engagement experience with Tate McRae’s new music.
Tracklist Preview
Fans can get an early look at the album, further increasing their anticipation for Tate McRae’s latest musical offerings.
Fan Spotlight
Share your most creative Tate McRae inspired TikToks to potentially be featured in the official spotlight carousel on the app.
Interactive Challenges
Participate in interactive challenges to earn a special star profile frame on TikTok, recognizing your involvement and creativity.
Tate McRae’s Presence on TikTok
Tate McRae, with 11.4 million followers on TikTok, has established significant momentum for her new album through the platform. Her recent single, Sports car, has garnered attention with over 1.2 million TikTok creations and reaching number six on TikTok’s Viral 50 chart and number sixteen on the TikTok Billboard Top 50.
Accessibility for All
New users can easily join in on the fun by downloading TikTok on their preferred platform, available for free via Apple App Store, Google Play, or Amazon. Whether you’re tuning into the livestream, shopping for exclusive merchandise, or showcasing your talents through fan-created content, TikTok is your one-stop destination for all things #SoCloseToWhat.
Join the Excitement!
Engage with Tate McRae’s world on TikTok to be part of this unforgettable album release experience. Share your thoughts and join the conversation. Don’t forget to like, share, and subscribe to stay updated on TikTok’s latest exciting features and artist collaborations.
