A Spring Tradition Under Economic Pressure

The annual Fleurs de Villes exhibition and Spring Garden Show at South Coast Plaza in Southern California have long been a celebrated springtime tradition. these events, known for their vibrant floral artistry and community engagement, now face a growing challenge: the impact of rising costs and import tariffs on the retail landscape.

The Rising Cost of Blooms: Fleurs de Villes’ Viewpoint

Karen Marshall, co-founder of Fleurs de Villes, whose exhibition this year features a Downton Abbey theme, voiced concerns about the increasing expenses associated with flowers, especially those sourced internationally. These imports are now subject to tariffs, adding to the financial strain.

We’re definitely keeping a close eye on the situation. We make a strong effort to incorporate locally grown flowers whenever possible, not only to support local growers but also to mitigate rising costs.
Karen Marshall, Co-founder of Fleurs de Villes

While Fleurs de Villes prioritizes local sourcing to support regional growers and manage costs, the availability of certain exotic or out-of-season varieties necessitates reliance on imports. Marshall emphasized the institution’s commitment to collaborating with local suppliers to alleviate the impact of tariffs, striving to maintain the show’s accessibility and visual appeal.

We’re doing everything we can to work with local partners and avoid the tariff-related price hikes, but the pressure is real. We want to ensure our shows remain both stunning and accessible.
Karen Marshall, Co-founder of Fleurs de Villes

retailers feel the Pinch: Tariffs Impact supply Chains

The effects of tariffs extend beyond floral exhibitions, impacting retailers within South coast Plaza, the West Coast’s largest shopping center. High-end boutiques like Max Mara, which features floral installations connected to the show, are also feeling the strain.

While max Mara is celebrated for its Italian heritage, some of its garments are manufactured in China. the brand has a meaningful presence in the Chinese market, boasting over 400 stores and tailored digital strategies for local consumers. A salesperson at Max Mara, identified as Anita, explained the direct impact of tariffs on their supply chain.

We’re not in favor of the tariffs — they’re already impacting our supply chain. One of our major manufacturers is based in china, so when tariffs go up, it directly affects our cost of brand. That eventually trickles down to our customers, whether through higher prices or reduced inventory.
Anita, Salesperson at Max Mara

She noted that while the brand is working to absorb some of the rising costs, maintaining the same level of service and product availability is becoming increasingly tough. This situation reflects a broader trend affecting retailers across the United States.

tariffs and the Broader Economic Landscape

recent US tariff policies on Chinese imports continue to exert pressure on the American retail sector. Many tariffs implemented during previous trade disputes remain in effect, and as of April 2025, tariffs on Chinese goods have risen significantly. This increase has triggered renewed concerns, particularly for consumer-facing categories like apparel, home decorations, and electronics.

According to the U.S. Trade representative, the average tariff rate on goods imported from China is now approximately 19%, a substantial increase from pre-trade war levels. This has forced retailers in major shopping centers like South Coast Plaza, home to over 250 luxury and specialty stores, to adjust their pricing strategies and supply chains to mitigate rising costs.

Consumers React: Spending Habits Shift

The impact of tariffs isn’t confined to businesses; consumers are also feeling the effects. Faced with higher prices and economic uncertainty, shoppers are becoming more cautious with their spending habits.

linda Moreno, a teacher from Irvine, shared her experience of noticing price increases on imported pottery and garden ornaments during her annual family visit to the Spring Garden Show. This sentiment is echoed by vendors participating in the show, many of whom source decorative items from countries subject to import tariffs.

I come every year with my family — it’s our little spring ritual. But this time, I walked away from a few things I would have bought last year without thinking. Prices are just noticeably higher, especially for imported pottery and garden ornaments.
linda Moreno, Teacher from Irvine

Michael Chan, owner of a boutique garden-supply stall, reported having to raise prices by 5 to 15 percent to break even, noting that customers are responding by pulling back on purchases. While affluent shoppers may remain largely unaffected, the impact of tariffs is more pronounced among HENRYs (high earners, not rich yet) and aspirational consumers, who are more likely to defer discretionary purchases in response to even modest price increases.

South Coast Plaza’s Response: A Focus on Community and Connection

Michelle Dalton Tyree, director of public relations at South Coast Plaza, acknowledged the impact of inflation and tariffs on the shopping experience. Despite these challenges, the plaza aims to provide a sense of community and respite from economic and political stresses.

We hope to bring the local community together amidst uncertainties and provide a respite from economic and political stresses. The flower and garden shows are about beauty, creativity and connection — and we want people to continue finding joy here, even in challenging times.
Michelle Dalton Tyree, Director of Public Relations at South Coast Plaza

By focusing on beauty, creativity, and connection, South Coast Plaza hopes to maintain its appeal as a destination where people can find joy and community, even amidst economic headwinds. the combination of the Fleurs de Villes exhibition and the Spring Garden Show serves as a reminder of the importance of these values in challenging times.