Canary Islands Tourism takes another step in its strategy of connecting with the “tourist of the future” by driving, together with Mediaset Games y PlayStation® Talentsthe video game expansion “Tadeo Jones. The Emerald Tablet”. The new installment, titled “The Legacy of the Western Sun”places the action on the eight islands of the archipelago and turns the gaming experience into a tool for cultural and educational promotion. The initiative, developed by the Spanish studio Gammer Nestcombines entertainment, heritage and local identity to bring the Canary Islands closer to young and digital audiences from all over the world.
A video game at the service of tourism promotion
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“The Legacy of the Western Sun” reinforces the link between culture, technology and tourism. Driven by Canary Islands Tourism, Mediaset Games and PlayStation® Talentsthis new almost hour-long digital adventure features Tadeo Jones and his companions exploring Tenerife, Gran Canaria, Lanzarote, Fuerteventura, La Palma, La Gomera, El Hierro, La Graciosa and the mythical San Borondón.
Each level plays landscapes inspired by real settings of the archipelago and offers themed challenges and puzzles that reflect its natural and heritage wealth. The proposal seeks to awaken the player’s curiosity and transmit the cultural values of the Canary Islands through an accessible and educational narrative.
The Canary Islands, their historical enclaves and their most iconic, recognized and even legendary locations, become the main settings for “The Legacy of the Sun of the West”. Source: Canary Islands Tourism.
Available from November 20 on all platforms PlayStation, Xbox y Nintendo Switchthe video game can be enjoyed with the family. His free distribution and inclusive nature They expand their reach among diverse audiences, positioning the archipelago as an innovative cultural destination.
A strategy to connect with the digital tourist
The Minister of Tourism and Employment of the Government of the Canary Islands, Jessica de Leonexplained that the initiative is part of an institutional strategy aimed at attract the “tourist of the future”: a traveler who values authenticity and seeks emotional and technological experiences.
“We want to reach new generations of travelers with innovative formulas that combine technology, culture and entertainment. The tourist of the future not only wants to visit new places, but also connect with them, and at Turismo de Canarias we work to offer them experiences that inspire and excite them,” as highlighted by Jéssica de León.
In this way, Turismo de Canarias incorporates video games as part of a experiential communication policy that integrates emotion, knowledge and sustainability. Collaboration with the audiovisual and technological sector expands the possibilities of positioning the destination in global markets and diversify your promotion channels.
Culture and learning through play
The new delivery maintains the gameplay of the original titlereleased in 2022, but introduces a more educational approach. Through comics, illustrations and cultural references, “The Legacy of the Sun of the West” invites learning while playing. Each scenario acts as tribute to the legends, traditions and landscapes of the islandsallowing the video game to also work in training contexts.
The integration of local cultural elements turns adventure into a pedagogical resource to promote cultural empathy and knowledge of the island environment among young players.
International showcase for the Canary Islands
Beyond your educational dimensionthe project represents an opportunity to global visibility. By locating the action in the Canary Islands, it projects a modern, creative and sustainable image of the archipelago. Players from all over the world can virtually tour its landscapes and discover its heritage, thus reinforcing the international positioning of the destination.
The round table held at the Sony PlayStation Spain headquarters brought together experts from the audiovisual, technological and tourism fields to discuss new interactive narratives as promotional tools. Source: Canary Islands Tourism.
The original video game “Tadeo Jones. The Emerald Tablet”was already one of the best-selling Spanish titles in its year of release, with more than 50,000 units distributed and recognition as “Best self-produced video game” at the Zapping Awards 2023. This new free edition consolidates its success and expands the reach of the brand Tadeo Jones in the digital entertainment sector.
Cultural innovation with a vision of the future
The collaboration between Canary Islands Tourism, Mediaset España and Sony PlayStation reflects a paradigm shift: tourist communication evolves towards models based on creativity and participation.
With this initiative, the Canary Islands reinforces its role as a cultural innovation laboratory, capable of integrating technology and heritage into products of international reach.