It doesn’t fail, every few months we have to talk about Spotify and the price of its plans. And it’s never to tell you anything good. The latest leak known about the service gives us a preview of what could happen as soon as 2026 begins: a price increase. The information comes from none other than the United States, one of the few markets where the service did not update prices after the last increase a few months ago.
Does this mean that it will only rise in the United States? we don’t know. In fact, although it seems quite clear that Spotify will increase in price in the country, it is not clear if this increase should also be reflected in the rest of the world shortly after. It doesn’t matter much which service we look at: the figures in dollars and euros rarely add up, which leaves us thinking that the company could make a readjustment in the rest of the world without taking too long.
During this past summer, in Europe and much of the world updated the price from 10.99 to 11.99 euros the monthly individual plan, an increase that always makes users feel bad and that accumulates several years of constant increases. Gone are the 9.99 euros that were paid for years. In 2023 the price rose, in 2025 it increased again and in 2026 history could repeat itself.
Another Spotify rise puts the service on the ropes
Spotify is the music service par excellence in much of the world. Of course, there are alternatives, but they don’t have as much quality or as broad a portfolio. Its biggest rival is YouTube Music, a service that is slightly more expensive, but also includes the removal of YouTube ads and exclusive content from this platform.
In Spain it currently costs 13.99 eurostwo euros more than the basic Spotify plan. If the green company decides to increase the price, again, the gap with YouTube Premium will close even more, making paying that little extra—or even the same amount—worth it to consume videos without ads.
Spotify is entering dangerous territory. Although everything is more expensive with each passing year, increases of this type with such a short difference in time could take a toll on the service. Meanwhile, the company defends that it is a necessary movement to maintain the margins of artists.
For now we have to wait, because although Spotify’s price increase is almost confirmed in the United States, we do not know if the update will soon affect the rest of the world. It is unlikely that this service will continue to cost 11.99 euros for life, but the question is when it will go up again.
