Following the notable setback of the Concord shooter game, which was quickly removed from the market after less than a month, Sony is determined to avoid similar outcomes. The company stated it has “reviewed its processes to deeply understand how and why the game failed to meet expectations”.

Key Takeaways

During an investor roundtable, PS Studios CEO Hermen Hulst commented that he felt “a really good job was done” on the first-person shooter. However, he conceded that the title “was not diffrent enough to resonate with players” upon its release in a “hyper-competitive market segment”.

Hulst added: “We have implemented much more rigorous processes to test our creative, commercial and growth assumptions. And now we’re doing that on a much more ongoing basis. And it’s a plan that will ensure that we invest in the right opportunities at the right time, while maintaining a much more predictable timeline.”

“We have implemented much more rigorous processes to test our creative, commercial and development assumptions.”

The former managing director of Guerrilla Games highlighted Marathon as a project receiving notable attention, noting the team is analyzing the completed alpha testing phase to better “understand how audiences are interacting with it.”

Despite the lessons learned, Hulst affirmed that Sony remains committed to gaming services: “This is a big chance for us,” he saeid. This indicates that sony still sees potential in this gaming model, despite Concord’s performance.

Source: Irwebmeeting