Snapchat will integrate Perplexity’s artificial intelligence, guaranteeing its users the ability to take advantage of new features: here’s everything you need to know
- Snapchat enters into a $400 million partnership with Perplexity AI, integrating an artificial intelligence model directly into the app’s chat to offer real-time answers and assistance, without ads.
- The new AI feature will be available from 2026, with the aim of improving the user experience, increasing the time spent on the app and strengthening Snap’s position in the social networking sector against rivals such as Instagram and TikTok.
Snapchat bet onartificial intelligence, following a trend that is now clear also for the social network sector. Thanks to one partnership con Perplexity, in fact, Snap, the company behind the popular application, will make an artificial intelligence model available to its users that can be used in various ways. This is a very important innovation for users who will be able to take advantage of advanced technology to improve their experience. Let’s find out all the details about this news.
The agreement
Snap, on the occasion of the publication of the results for the third quarter of 2024 (closed with results above expectations) announced a collaboration with Perplexity AI, an increasingly reference startup for the artificial intelligence sector. The two companies have entered into a partnership agreement worth 400 million dollars (between cash and shares). Thanks to this partnership, an AI model from Perplexity will be integrated into Snapchat Chat. In this way, Snap aims to carve out a significant space for itself in the social networking sector, with better AI integration than rival services such as Instagram and TikTok.
The benefits for users
Thanks to this agreement, Snapchat users will be able to take advantage of a rapid access to artificial intelligencewithout the need to exit the application. In fact, directly from the Snapchat chat, it will be possible to interact with the AI, ask questions and request information. The service will be managed directly by Perplexity e Snapchat will not place ads within the answers. The objective is to increase the time spent inside the app (with the aim of increasing the revenues obtained through advertising) and guarantee rapid access to a complete AI service full of advantages.
To take advantage of this new function you will need to wait for the start of 2026. For the moment, it is worth underlining, there is no precise information regarding the release methods and markets in which the new AI function will be released. More details on this could arrive over the next few weeks. 2026 for Snap and all Snapchat users could be full of surprises and could bring various innovations related to AI. The collaboration with Perplexity, in fact, could be enriched with new functions.
