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Snapchat democratizes digital creativity: The previously paid AI image generator is now open to all US users – a strategic move in social media competition.
Snapchat has now unlocked its AI-powered image generation Lens for all American users. The innovative feature, which was only introduced in September, was previously exclusive to paying subscribers Lens+ and Snapchat Platinum reserved. In view of the growing competitive pressure in the social media sector, the company decided to take this democratization step.
Creative possibilities
With the AI Lens, users can creatively redesign their images using prefabricated schemes or develop their own image ideas. The possible applications are diverse: From transforming into alien creatures to being portrayed as a grumpy cat The technology offers numerous entertaining options. As PCPress reports, Snapchat particularly recommends the feature for Halloween costume ideas or to give friends a completely new appearance.
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The images created can not only be shared with friends within the app or published in your own story, but can also be shared on other platforms outside of Snapchat.
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