Schoeller-Bleckmann Oilfield Equipment AG, previously listed on the ATX, now operates under the legal name SBO AG. This change, approved at the Annual General Meeting in April, took effect on July 1st with its entry in the commercial register. This renaming signifies a step in SBO’s strategic change, initially presented in March, aligning the company name with its new brand identity.

As part of this transition,subsidiaries with “Oilfield” in their names are being gradually renamed. Schoeller-bleckmann Oilfield Technology GmbH in ternitz, for example, is now Schoeller-Bleckmann Precision Technology GmbH, concurrent with SBO AG’s change.

The name SBO AG reflects the company’s evolution into an international high-precision technology group with a broader industrial focus. This follows the unveiling of a new brand appearance and growth strategy in March 2025. The new company name represents another tangible step in this direction.

“We have grown beyond a pure ‘oil field supplier’ and serve numerous industries with our high-precision technologies. We make this clearly visible with our brand appearance. With the renovation, we complete our transformation on a legal level,” says SBO CEO Klaus mader. “SBO stands for precision, technological excellence and sustainable growth – and for our clear goal of expanding our market focus on new, attractive industries.”

SBO is focusing its future on four strategic cornerstones:

Diversification beyond oil & gas: A key growth driver is diversification into other sectors, including 3D metal printing, next-generation geothermal energy, and flow control technology.

Global market expansion: SBO aims too strengthen its global presence through targeted expansion in high-growth regions like the Middle East, Latin America, and Asia.

Expanding technology leadership: SBO is committed to specialized high-performance materials and advanced manufacturing technologies to reinforce its leadership in precision technology.

operative excellence and sustainability: SBO prioritizes efficient, resilient production and has set ambitious sustainability goals for 2030: a 30% reduction in SCOPE 1 and 2 emissions and a 10% reduction in SCOPE 3 emissions.

Strategic Goals

These strategic cornerstones support SBO’s long-term growth ambitions: sales are projected to reach MEUR 900 by 2030, with MEUR 200 originating from new business areas.

“SBO stands for precision, technological excellence and sustainable growth.”

CEO Klaus Mader concludes: “The company name SBO AG combines our brand, our strategy and our positioning: precision that changes industries.”

The renaming solely affects the company name; ownership, management, legal structure, and commercial book numbers remain unchanged, and existing contracts remain valid.

about SBO

SBO is a leading manufacturer of highly alloyed, amagnetic steels, high-precision components, and high-tech equipment for the energy sector and other industries. The global precision technology group, headquartered in Ternitz, Austria, operates at over 20 locations worldwide with approximately 1,600 employees. The group offers leading technologies based on a highly innovative product portfolio and strong patents.In the Precision Technology area, SBO specializes in high-precision metal components, ranging from complex steel parts to additive manufacturing solutions for industries demanding maximum precision and performance. In the Energy Equipment Division, SBO provides high-tech equipment for directional drilling and borehole completion, including high-precision flow control products designed for extreme conditions. SBO serves key industries, including oil and gas, energy, and other sectors. SBO is listed on the Vienna Stock Exchange (ISIN AT0000946652) in the Leitindex ATX. Further details: www.sbo.at