Samsung’s Visual Display leadership offered a deeper look at the company’s TV innovation roadmap to 2026 and beyond. The brand aims for displays that deliver not only superior picture quality, but also smarter, more personal and more meaningful experiences in homes around the world.
Samsung Electronics Co., Ltd. held a Visual Display (VD) Deep Dive session today at CES 2026. Led by SW Yong, president of the VD business at Samsung Electronics, the session took place at The Wynn Las Vegas and highlighted how Samsung is building on two decades of market leadership to redefine the role of the TV in the connected home. As the global TV market enters a new stage defined by demand for premium products, larger screens and smart experiences, Samsung outlined its strategy for the future of television.
During the session, Samsung emphasized its focus on expanding the TV’s capabilities through next-generation AI, while delivering exceptional picture quality. The year 2026 will be decisive for VD’s business, with Micro RGB and OLED leading the premium TV segment, mini LED expanding access to premium TV technology, and ultra-large displays further enhancing the immersive entertainment experience in the home and beyond. As a result, the comprehensive portfolio will bring Samsung’s next-generation display experience to a broader audience, while reinforcing the company’s leadership in performance and innovation.
“We are currently undergoing a transformation in the way viewers enjoy the television experience, moving from a viewing-centric approach to one based on direct interaction with users,” said President Yong. “As television evolves, Samsung continues to earn its leadership role year after year, building on its legacy of hardware excellence.”
Elevating the TV experience with Vision AI
At the heart of Samsung’s 2026 strategy is Vision AI Companion (VAC), a new intelligent platform designed to make television more intuitive, conversational and personalized. Integrated into nearly all of Samsung’s TV lineup, VAC understands what viewers are watching, anticipates their needs, and displays useful, contextual information directly on the screen, transforming the TV from a passive display into an active participant in everyday life.
By integrating AI throughout its ecosystem, Samsung expands the role of the TV beyond entertainment, enabling deeper integration with the smart home and more meaningful engagement. This approach reflects Samsung’s commitment to creating connected experiences that adapt to users, while maintaining the image quality and reliability that consumers continue to prioritize.
Redefining scale, design and innovation in lifestyle
During the session, Hun Lee, executive vice president (EVP) of the VD business, provided more details about Samsung’s new 130-inch Micro RGB TV—an industry-first technical achievement—as well as the company’s commitment to lifestyle TV innovation.
“As content quality improves, it’s natural for users to seek a higher level of immersion,” said EVP Lee. “When developing our products, Samsung focuses on the tangible experiences that technologies like VAC provide, rather than just their technical specifications.”
As Samsung celebrates twenty consecutive years as the world’s number one TV brand, the VD Deep Dive session underscored a clear message: leadership is built through continuous innovation. By combining hardware excellence with smart, connected experiences, Samsung is shaping a future where TVs deliver not only superior picture quality, but also smarter, more personal and more meaningful experiences in homes around the world.
