Rovio Entertainment, the Finnish company behind the Angry Birds franchise, is preparing to showcase its location-based entertainment (LBE) offerings at the upcoming IAAPA Expo Europe in Barcelona and IAAPA Expo in Orlando.The company is actively seeking new partnerships to broaden its footprint in the LBE sector.

The IAAPA Expo Europe is scheduled for September 22-26, while the IAAPA Expo Orlando will take place from November 17-21.

With a reported 96% global brand awareness, Angry Birds aims to leverage its popular characters and comedic appeal to create engaging experiences. rovio plans to welcome visitors to the Orlando show with an “energetic and immersive” Angry Birds activation at the entrance, underscoring its commitment to expanding into new experiential formats.

Adaptable entertainment property

“Angry Birds is one of the best-known and versatile entertainment IPs in the world and has 96% global brand awareness.”

Angry Birds has already established a presence in the LBE market,demonstrating its capacity to enhance visitor engagement through branded experiences. Recent examples include the launch of Angry birds Boom!, an arcade game developed with Raw Thrills, and Angry Birds Fury Road, a kart racing game created with DOF Robotics.

Additionally, rovio has partnered with iPlayco to introduce a new line of gamified soft play attractions, with further announcements expected later in the year. Collaborations with Sea Life attractions in Asia and Europe have resulted in interactive educational activations. The brand’s presence at Topgolf, featuring an Angry Birds-themed golf game, and the iSwii by Angry Birds café in New York, also highlight its adaptability.

Angry Birds continues to appear in activity parks, family entertainment centers, and themed attractions worldwide, each tailored to local audiences while maintaining the brand’s appeal.

Increased Brand Awareness

The upcoming release of The Angry Birds Movie 3 in January 2027 is expected to considerably boost the franchise’s visibility, perhaps leading to new licensing partnerships. The recent launch of Angry Birds Bounce on Apple Arcade has also expanded the brand’s reach in mobile entertainment.

In addition,the 10th anniversary of Angry Birds 2 will be marked with brand activations and marketing campaigns leading up to the movie’s release.

Rovio is inviting attendees at both IAAPA Expo Europe 2025 and IAAPA Expo 2025 to explore opportunities to integrate Angry Birds into their attractions and venues.

Rovio recently announced a collaboration with Toptracer to introduce an interactive Angry Birds game mode at over 1000 golf facilities.