Twenty years ago, ASUS Republic of Gamers (ROG) made its first big mark on the PC world, and at CES 2026 the brand is exaggerating that anniversary. During the Dare to Innovate virtual event, ROG showed what it wants to focus on in 2026: more performance, more AI features, more design that screams “look at me” and, above all, an ecosystem that you can use in all directions as a gamer and creator.
According to ROG, that “For Those Who Dare” mentality still comes from the ROG Lab, where they experiment with new cooling, smarter layouts and features that should make your setup not only faster, but also more convenient. And ROG clearly also wants to continue to flex culturally, with collaborations that link gaming to art, fashion and entertainment. The most striking of these is an immediate stunner: a collab with Kojima Productions.
This year’s major laptop show will be supported by the Zephyrus line. The new ROG Zephyrus G14 (GU405/GA403) and G16 (GU606) are once again aimed at everyone who wants a portable powerhouse for gaming, editing and everything in between. They get Intel Core Ultra Series 3 processors and up to 50 TOPS of NPU power for local AI tasks, so without being dependent on cloud hassles. In terms of GPU, things are going strong, with up to an NVIDIA GeForce RTX 5080 Laptop GPU in the G14 and up to a GeForce RTX 5090 Laptop GPU in the G16, both with NVIDIA Blackwell and features such as DLSS 4 and Frame Generation. They also throw more wattage at the GPU in manual mode, so the G14 can handle up to 130W and the G16 up to 160W. The G14 (GA403) also comes with a next-gen AMD Ryzen AI processor with Copilot+ certification, for those who prefer to stick to Team Red.
The screen also gets a major upgrade. ROG calls it a 1100-nit Nebula HDR display with Nebula HDR engine tuning, with 100% DCI-P3 and Delta E < 1 color accuracy. In other words: this is one of those panels where, after five minutes, you look at your old laptop as if you suddenly woke up in 2012. And yes, the cooling remains a Zephyrus spearhead, with a redesigned base plate, optimized exhaust vents and liquid metal on the CPU.
If you prefer maximum multitasking and use your screen space as a kind of command center, then there is the ROG Zephyrus Duo 16 (GX651). This is that dual-screen approach again, but with two 3K ROG Nebula HDR OLED touchscreens at 120Hz and a response time of 0.2ms. The main screen supports NVIDIA G-SYNC, and the whole idea is clear: gaming, streaming, editing, chat open, timeline open, all at the same time, without constantly playing alt-tab-tetris. Under the hood there is an NVIDIA GeForce RTX 5090 Laptop GPU, with ROG Intelligent Cooling that uses, among other things, vapor chamber, dual fans and a special graphite sheet to keep everything under control.
Then that collab that you either immediately fall in love with, or that spontaneously stresses out your wallet: ROG x Kojima Productions. The centerpiece is the ROG Flow Z13-KJP, a 2-in-1 that positions ROG as a gaming console, creator tablet, workstation and ultraportable in one. Inspired by the Ludens mascot, this edition is designed with artwork touches from Yoji Shinkawa, making the device as much of a collectible as it is a piece of hardware. The Flow Z13-KJP gets an AMD Ryzen AI Max+ 395 with Radeon 8060S graphics and 50 TOPS NPU, plus a 13.4-inch 2.5K Nebula HDR touchscreen with 180Hz and 100% DCI-P3. And because it really has to be “the whole set”, there will also be special peripherals: the ROG Delta II-KJP headset, the ROG Keris II Origin-KJP mouse and the ROG Scabbard II XXL-KJP mouse pad, all with Kojima sauce and Ludens details.
For desktop enthusiasts, ROG also had an eye-catcher that seems mainly made to go viral on social media: the ROG G1000. This is a prebuilt gaming PC with, according to ROG, the world’s first built-in AniMe Holo fan, which projects holographic visuals for personalization. It sounds like pure show, but ROG says the AniMe Holo module sits in a separate chamber to keep airflow and noise in check. In any case, the specs sound like you can run everything at ultra without any embarrassment, with options of up to a ROG Astral GeForce RTX 5090, up to 128GB DDR5 and up to 4TB PCIe 5.0 storage. Of course with Armory Crate and Aura Sync for the RGB rituals.
Then the builders and overclockers went wild with motherboards. The ROG Crosshair Also notable is the focus on AI helpers such as AI Cache Boost, ASUS AI Advisor and AI Overclocking, plus a full-color 5-inch LCD screen for system monitoring. In addition, there is the ROG Crosshair X870E Dark Hero, more stealth and thermally controlled, including WiFi 7 and dual USB4. And for those who shop in the ROG Strix corner, there will be Neo variants such as the ROG Strix X870E-E Gaming WiFi7 Neo, X870E-A Gaming WiFi7 Neo and B850-F and B850-A Gaming WiFi7 Neo.
Cooling is also having its moment. ROG showed off new AIOs in the ROG Strix SLC and LC IV series, with an installation approach that aims to reduce cable chaos via the AIO Q-Connector, and with Aura Fan Edge lighting for extra flair. ROG Ryuo IV 360 ARGB goes one step further with a movable, curved 6.67-inch AMOLED display that can show 3D effect visuals and system info, controlled via ASUS InfoHub.
And then monitors, because ROG firmly establishes itself as an OLED player. They introduced the ROG Swift OLED PG27UCWM and the ROG Swift OLED PG34WCDN. The PG27UCWM is a 26.5-inch Tandem RGB Stripe OLED with dual mode, where you can switch between 4K 240Hz and FHD 480Hz. This is exactly the kind of “best of both worlds” that you can either enjoy competitive shooter evenings with or sink into single player on 4K HDR. The PG34WCDN is a 34-inch curved QD-OLED with 360Hz and features such as ROG BlackShield Film to improve durability and contrast.
As if that wasn’t “future” enough, ROG also released the ROG XREAL R1 Gaming Glasses. These would be the world’s first 240Hz micro-OLED FHD AR glasses with a ROG Control Dock, with a virtual screen up to 171 inches. It also emphasizes ultra-low latency, Sound by Bose and a native 3DoF Anchor mode, so it should feel more like a real giant-screen setup than a gimmick.
Finally, ROG added some extras to audio, keyboards and PC cases. The ROG Kithara is a planar magnetic headset in collaboration with HIFIMAN, with an open-back design that sounds especially interesting for people who live in shooters on positional audio. The ROG Cetra Open Wireless goes for open-ear earbuds with both Bluetooth and 2.4GHz ROG SpeedNova, intended for those who want audio but don’t want to be completely cut off from the world. And if you’re a keyboard nerd, the ROG Falchion Ace 75 HE is one to keep an eye on, with magnetic switches, adjustable actuation and a polling rate of 8000 Hz. Add to that the panoramic ROG Cronox full-tower case with a large tilting LCD screen and the ROG Eurux GR120 ARGB fans, and you have enough material to suddenly call your build “a project”.
ROG fans could also see all of this in person at CES 2026 at The Venetian Expo, Level 3, San Polo #3403, from January 5 to 8, 2026.
What stands out most to you: those Zephyrus upgrades, the Kojima Productions Flow Z13-KJP, or do you secretly go the fastest on that holographic ROG G1000?
