Two new artificial intelligence (AI)-driven tools have been launched, promising to revolutionize ad solutions and shopping trend forecasts for advertisers.

One of these tools, currently in pilot with select advertisers, is auto-collages. This feature leverages AI to transform existing product catalogs into shoppable collages, according to a press release.

The AI-powered auto-collages tool can generate fresh, engaging visual content from product images. It can create outfit ideas, mimic prosperous existing collages, group similar products, and tailor collages to user preferences based on their saved items.

“The auto-collages tool is an exciting leap that harnesses AI to instantly transform how brands turn their product catalog into fresh creative that resonates with Gen Z and beyond,” said Julie Towns, vice president for product marketing and operations.

AI-Enhanced Trends Tool

The second tool is an AI-enhanced version of a Trends tool, designed to provide advertisers with deeper insights into consumer buying behavior.

“pinterest’s trends data is highly valuable for understanding what matters to shoppers on any given day,”
Subbu chandrasekaran, marketing platforms at eBay

This updated Trends tool analyzes search data alongside user behavior such as saving, curating, and shopping habits. This comprehensive approach allows brands to visualize trending searches within their category and identify overarching themes.

eBay is already utilizing the Trends tool, according to the release.

“Pinterest’s trends data is highly valuable for understanding what matters to shoppers on any given day,” said Subbu chandrasekaran, marketing platforms at eBay. “It not only offers insights into what users are actively searching for but also enables us to build systems that identify which trends are truly shoppable.”

AI Investment Driving Growth

CEO Bill Ready stated in may that the company’s investment in AI was a key factor in the company’s revenue and monthly active user growth during the frist quarter.

“Our ability to leverage AI to personalize our users’ experience is a key differentiator and has enabled us to find our best product market fit in years,” Ready said during an earnings call.

Generative AI is enhancing visual search by improving the understanding, classification, and advice of images, even when users struggle to describe what they are looking for, according to Pinterest Vice President of Design Dana for, in a May interview with PYMNTS CEO Karen Webster.

“There are image search engines that give you a near-duplicate,” Cho said. “We want to show you it, like it, and slightly adjacent to it – the rabbit-hole experience users expect from Pinterest.”