The campaign focuses on an impressive film that transforms a seemingly simple process – pouring PATRÓN tequila – into a cinematic moment. What begins as a quiet, single pour gradually reveals the full extent of the production behind it: Guillermo del Toro‘s meticulous direction, a perfectly coordinated entire crew and the extraordinary precision required to capture every detail. Putting a critically acclaimed, award-winning filmmaker in charge of a simple, single pour might seem like overkill – but that’s exactly the effort we put into every bottle of PATRÓN. If you don’t compromise in your process, even the smallest detail deserves perfection.
“Perfection is not achieved hastily – it is created image by image, pouring after pouring”essay Guillermo del Toro. “I believe in artistry over industry, soul over process, and creating things without compromise. That’s exactly what attracted me to this collaboration with PATRÓN. This film is about celebrating craftsmanship, conscious choices, and the beauty that comes from doing things the right way.”
The same attention to detail and uncompromising standards reflect the history and spirit of PATRÓN Tequila. PATRÓN Tequila is handcrafted with the utmost care in Jalisco, Mexico – using only three ingredients: 100% Weber Blue Agave, water and yeast. Each bottle of PATRÓN Tequila is steeped in generations of expertise, crafted by more than 60 skilled hands and guided by the commitment to doing things right with precision and care.
„At PATRÓN we have always believed that how something is made matters” said Roberto Ramirez-Laverde, senior-level global division manager, PATRÓN Tequila. “From day one, we have made no compromises when making our tequila – using only three natural ingredients (agave, water and time) as well as traditional, time-tested methods to give our tequila the patience and care it deserves. Guillermo shares the same commitment to greatness and the same uncompromising attitude. The Perfect Pour conveys the message that while it may seem over-the-top, putting an award-winning filmmaker in charge of a simple pouring sequence to commission – that at PATRÓN we put exactly this effort into every single bottle. We do not compromise on our process.”
Shot on location at Hacienda PATRÓN in Jalisco, Mexico, the film was developed in collaboration with BBH USA and celebrates del Toro and PATRÓN Tequila’s shared commitment to uncompromising perfection. Del Toro’s creative signature comes to life through colorful and unmistakably Mexican visual elements, including a stylized skeleton crew that represents the many hands and artistry behind the film and behind every bottle of PATRÓN. This spirit also informed the work behind the camera, with an award-winning, Mexican-led crew that included Guillermo Navarro, Karla Castañeda, Guy Davis, Dennis Berardi, Nathan Robitaille and Terry Notary. Known for never compromising on the people he works with, Del Toro assembled a team that shared the same artistry and precision, working hand in hand to create something extraordinary.
“From the beginning, the creative vision was to tell the story of PATRÓN in a way that felt cinematic and conscious, drawing parallels to the uncompromising spirit and greatness of Guillermo del Toro“said Laila Mignoni, Head of Global Communications at PATRÓN Tequila. “Guillermo brought this vision to life by directing ‘The Perfect Pour’, working with rich Mexican imagery and motion-capture actors to create skeletons that bring his world to life in a way that feels both handmade and technically masterful. What seems like a simple pour becomes an incredibly detailed, multifaceted world crafted with exceptional precision and care – just like our process at PATRÓN.”
Viewers in the US can watch the TV premiere of The Perfect Pour March 18 on ESPN during the Golden State Warriors @ Boston Celtics NBA Main Round game. Following the film’s release, the campaign will roll out across TV, online video, digital and social channels, including exclusive behind-the-scenes content that provides an intimate look into del Toro’s creative process and the precision behind the “Perfect Pour” shot.
The campaign will also launch in additional markets worldwide later this year.
With The Perfect Pour PATRÓN underlines its leadership in the super-premium tequila category, honoring the care, craftsmanship and collaborative effort behind each bottle and reminding audiences that when there is conscious intention in every step of the process, results are simply perfect.
Information on PATRON Tequila
From hand-picking the highest quality 100% Weber Blue Agave to the traditional, proven distillation process to the individual labeling, numbering and testing of each bottle, PATRÓN Tequila is crafted with the utmost precision and care. Although PATRÓN has become one of the most recognized and respected luxury spirits brands in the world, the brand continues to be produced exclusively in the highlands of Jalisco, Mexico, in the same small batches and with the same commitment to quality and craftsmanship. For more information about PATRÓN tequilas and liqueurs, visit www.patrontequila.com. PATRÓN is best enjoyed responsibly.
PATRÓN is part of the portfolio of Bacardi Limited, headquartered in Hamilton, Bermuda. Bacardi Limited means the Bacardi group of companies, including Bacardi International Limited.
PATRON, THE ASSOCIATED APPEARANCE AND THE BEE LOGO ARE TRADEMARKS.
PATRÓN IS BEST ENJOYED RESPONSIBLY.
©2026. PATRON TEQUILA, THE ASSOCIATED APPEARANCE AND THE BEE LOGO ARE TRADEMARKS. HANDMADE IN MEXICO.
CONTACT: PATTERN[email protected]
*IWSR 2024 Global Database
Video – https://www.youtube.com/watch?v=SLvR8ru2D8U
Photo – https://mma.prnewswire.com/media/2936769/PATRON_Presents_The_Perfect_Pour_Skeletons.jpg
Photo – https://mma.prnewswire.com/media/2936770/PATRON_Presents_The_Perfect_Pour_Ice.jpg
Logo –
