Although Overwatch 2 became the worst-rated game on Steam for a while, Blizzard apparently isn’t backing down. In a new job posting, the company made it clear that it is thinking long-term: a ten-year narrative plan, a new creative direction and an extensive transmedia presence around the franchise, from movies and series to comics.
The Overwatch 2 it became one of Blizzard’s most complex projects, not because of gameplay or content, but because the community’s opinion was extremely extreme. Many welcomed the sequel, provided the studio kept its previous promises, such as the PvE mode, but others never understood why there was a need for a second part at all. Despite this, Blizzard is not letting go of the series, in fact, it is already planning for the next ten years.
According to the company’s latest job posting, they are looking for a new creative director to define the franchise’s overall narrative vision for the next decade. This applies not only to games, but also to cinematics videos and all transmedia projects, including films, series, books and comics. The goal is to do this while maintaining Overwatch’s core values ​​of heroism, hope, and global togetherness.
According to the position description, the creative director of the future will be responsible for developing a ten-year story arc that remains consistent, emotionally impactful and relevant across all platforms. This includes Overwatch and Overwatch 2 processing the periods between, building factions and timelines, as well as integrating new heroes and further developing the development of existing ones.
Blizzard would build a universe around Overwatch through media
It’s an interesting turn of events that Blizzard is now apparently fully behind the franchise again. During the first part, the studio continuously poured short films and extra story content, while the second part had a much more restrained transmedia presence. The company’s goal now is to create a unified narrative world on all platforms, and for the various teams to work together to build the expanding universe of the franchise.
This seems like a pretty definite change in direction, but it’s actually not that surprising. Although it is Overwatch 2 for a while it was the worst-rated game on Steam – it even came to the bottom of the list for a short time – but now it has improved a lot and now has a 55% positive rating. It’s still shaky ground, but nowhere near as tragic as it was in the weeks after the premiere.
It’s also worth noting that Overwatch will celebrate its tenth anniversary in May 2026, so it makes perfect sense for Blizzard not to want to park the series. The big question is whether the ten-year plan that has just been outlined will really last for the entire period, or whether it will get stuck along the way, like many other ambitious initiatives.
Source: 3dgames
