Decoding the Digital Media mix: A Deep Dive into Strategies and Trends

The Media Mix conference is designed to equip attendees with actionable strategies for maximizing the impact of their digital advertising campaigns. Digital marketing experts from various sectors,including publishers,marketers,adtech companies,and media agencies,will share their knowledge through keynotes,best-practice presentations,and engaging panel discussions. The event caters to professionals grappling with decisions about which digital media and advertising channels to prioritize for their products and services.

Expert Insights: Keynotes, Panels, and a Media Veteran’s Viewpoint

Attendees can expect to gain implementable know-how and practical tips for planning and executing effective digital advertising campaigns. The conference boasts a lineup of top experts from leading media agencies, publishers, and adtech firms. A highlight will be the presentation of best practices from established brands like ÖAMTC and Manner.

The conference kicks off with a thought-provoking panel discussion titled Digital media planning: What data is really significant, what is it with buzzwords like Attention Metrics and Media Mix modeling and where is the journey in general? featuring industry leaders such as Nicola Pohoralek (Groupm), Sabine Auers-Germann (ADVerserve), Tamara Kager (Dentsu), Marcel Nicka-Stöckl (network effect), and Konrad Mayr-Perek (Purpur Media), moderated by Lukas Hetzendorfer (Otago). this discussion will delve into the critical data points for effective media planning and address emerging trends like Attention Metrics and Media Mix Modeling.

Adding a unique perspective, a live interview with media veteran Peter lammerhuber, former chief of Mediacom Austria, will explore the tectonic shifts in the media business, offering invaluable insights into the evolving media landscape.

Further enriching the program,best-practice keynotes will be delivered by Andjela stevic and Diana Mereou (e-dialog),Christopher Ruzicka (httpool by Aleph),Martin Auinger (Teads),martin Distl and Sandra Rindler (Groupm),Joachim Feher (RMS),and Peter Rosenkranz (Media4MORE),providing diverse perspectives on accomplished digital media strategies.

Beyond Borders: Learning from Germany’s Media Excellence

Maximilian Mondel, Founder of Momentum, will offer a glimpse into the award-winning media ideas and strategies recognized at the German Media Prize in mid-March 2025. This cross-border perspective provides valuable insights into innovative approaches and successful campaigns from a neighboring market.

The Future of the Media Mix: Emerging Channels and Domestic Publishers

The conference concludes with a panel discussion moderated by Lukas Kraetschmer (Ströck), exploring the evolving Media Mix landscape. Panelists Iris Handlsberger (e-dialogue), Matthias Seiringer (ORF-ENTERPRISE), Sher Khan (Google), Florian Wagner (Gewista), Katharina Fröhlich (Magenta), and Jakob Miedler (miracle boy) will address critical questions such as: Are the biggest pieces of cake even greater, how do the domestic publisher assert themselves and what remains the “new one at the table” like Gaming, Dooh, Retail Media, Digital Audio, Native and Co.? This discussion will shed light on the growing dominance of major players, the challenges faced by domestic publishers, and the potential of emerging channels like Gaming, Digital Out-of-Home (DOOH), Retail Media, Digital Audio, and Native advertising.

According to recent industry reports, spending on digital advertising is projected to reach $626.86 billion in 2025, highlighting the importance of understanding and optimizing the Digital media Mix for maximum ROI. Events like the Media Mix conference play a crucial role in fostering knowledge sharing and driving innovation in this dynamic field.