Al-Marsad newspaper: Economic analyst Hussein Al-Raqib revealed a sharp decline in Nice One’s profits during the year 2025, as net profit fell to only about 3 million riyals, recording a 96% decline compared to the previous period, with the company recording a loss during the fourth quarter of the year.
Al-Raqib explained that the company’s revenues exceeded one billion riyals, but this was not reflected in net profits.
He added that the stock was put on the market at 35 riyals, while it is currently trading at about 12.83 riyals, recording a decline of approximately 63%, noting that the profitability ratio exceeds 400 times.
Al-Raqib said: How do you list companies with weak margins, unprofitable growth, and inflated valuations? The numbers finally reveal the truth.