The global project Destinations TV – a new international channel with a potential audience of more than 240 million viewers – is a completely native production, built with some of the most advanced technologies in the world, including innovations associated with the developments of Elon Musk, writes marica.bg.
The channel launched in January 2026 and will be distributed in more than 150 countries in Africa, Asia, Europe, Dubai and Turkey.
The first episodes – in Zanzibar
The first episodes take viewers to Zanzibar, then to Thassos and Crete. The beautiful Natalia Gurkova and Atanas Lazarov present the Greek island of Thassos through four original episodes dedicated to local culture, art and cuisine.
A special emphasis is placed on Bulgaria – its natural wonders, traditions and unknown stories. The program includes more than 30 episodes of “Nature.BG” with author Kristiyan Nikolov, which show for the first time to an international audience footage from Rila, the Rhodopes, Pirin, Stara Planina, caves, lakes, monasteries and hidden locations inaccessible to mass tourists.
Among the early emblematic episodes is a reenactment of the ancient “Kana” custom from the village of Lazhnitsa, Gocedelchevsko — the wedding of Eifer and Ramzi Hadji, attended by guests from New York, California and Los Angeles.
Customs and traditions
“1000 people witnessed the custom — very real, very soulful. 40 boys held lighted torches and 40 girls danced around the newlyweds”says producer Atanas Lazarov.
The television will present not only documentary productions, but also the author’s format “Destinations with Atanas Lazarov”, in which actors, singers, chefs, public figures and influencers tell the world through their own eyes. The format combines cultural tourism, gastronomy, fashion, art, human stories, world festivals and wellness destinations.
Destinations TV will be available via satellite, FAST TV, OTT platforms, as well as on YouTube, Instagram and LinkedIn. In Bulgaria, the channel will be distributed by A1, Vivacom and Yettel.
Maxim Zaekov, Plamen Petrov, Emil Trandev, Georgi Pitsin, Anton Mihalev, Ivan Iliev and Plamen Ivanov are behind the project. The creative direction is entrusted to Peyo Peev with the participation of Galya Georgieva.
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Assessment 2.3 from 15 voice.
