The Swiss company, Nestléannounced that it is in advanced negotiations to sell its global ice cream business, as part of a reorganization strategy that seeks to concentrate more resources in more profitable areas.
The announcement made during the presentation of 2025 results has raised alerts in Peru about the future of D’Onofrio, one of the most emblematic brands in the local market.
WE RECOMMEND YOU
Table of Contents
DON’T FORGET IT with CARLOS CORNEJO | PROGRAM for 02/19/26 | The Republic – LR+
The decision comes under the management of CEO Philipp Navratil, who noted that they will be the nutrition, coffee, pet food, as well as food and snacks, the sectors in which they will invest their efforts. The first three, with an equivalent to 70% of the company’s turnover, which explains the decision to abandon less profitable activities.
What will happen to D’Onofrio?
The news has caused concern in Peru, due to the weight of D’Onofrioa brand that Nestlé acquired in 1997. Although the multinational has not specifically mentioned the future of the local firm, it has confirmed that it is in a stage of “evaluation of details” and defining the next steps for your ice cream business in the country.
From the company they indicated that the official information will be shared “timely manner” as the process progresses, leaving open doubt about the fate of one of the most iconic brands in the Peruvian market.
“At Nestlé, we are evaluating details and next steps in Peru, we will be reporting in a timely manner and with transparency,” he noted in a press release.
Although there are no final definitions, everything indicates that the brand would continue in the market under a new management scheme aligned with the global strategy.
In search of a global restructuring
The strategic change coincides with the decline in profits. Nestlé obtained 9.9 billion euros in 2025, a 17% less than the previous yearwhich has intensified the need to optimize its business portfolio.
Likewise, Nestlé’s reorganization is part of a broader plan to simplify the corporate structure and reduce administrative costsaccompanied by an operational efficiency plan that contemplates the reduction of approximately 16,000 jobs worldwide until the end of 2027, mainly in administrative areas.
Less presence in bottled water
In parallel, Nestlé is also considering ceasing to manage its premium water division, which includes brands such as Perrier, San Pellegrino, Pure Life, Watercolor and Viladrau. This operation, planned for 2027, represents around 3.5% of its income. Currently, the company is in advanced negotiations to sell its stake in this unit, which would imply ceding operational management of the business.
Without a doubt, this movement responds to a combination of economic and reputational factors, because the bottled water sector is facing increasing questions regarding the environmental impact and use of water resourcesissues that have generated constant criticism of the company in recent years.
