A new Chapter for MG in the Baltics

MG Motor, the British-born automotive brand with a rich history spanning over a century, is set to make its debut in Latvia. This spring marks the opening of the first MG showroom in Riga, signaling the brand’s enterprising expansion into the Baltic market. UAB Autobava, a part of the Modus Group, will serve as the official importer for MG Motor in the baltics.

The arrival of MG in Latvia represents more than just the introduction of a new car brand. It signifies a fusion of time-honored traditions with cutting-edge automotive innovation. According to Modus group, the company is confident that MG’s blend of affordability and quality will resonate with latvian car buyers.

Diverse Model Lineup to Cater to Varied tastes

Latvian consumers will soon have access to a diverse range of MG vehicles, encompassing everything from economical city cars to luxurious models. The lineup includes options with internal combustion engines (available with both automatic and manual transmissions), hybrid powertrains, and fully electric vehicles. Prices will start from €16,900, and the model range will be regularly updated to reflect evolving market demands.

Initially, five distinct models will be available:

• MG3: A compact city car designed for urban environments.
• MG HS: A compact crossover, offering a balance of practicality and style.
• MG4 Electric: A modern, all-electric hatchback, perfect for eco-conscious drivers.
• MG HS (Gasoline and Hybrid): A medium-sized crossover available with both traditional gasoline and hybrid engine options.
• MG Cyberster: An electric sports car embodying the dynamic spirit of classic MG roadsters.

All MG models come with a 7-year manufacturer warranty, providing customers with added peace of mind.

Affordable Technology and Comprehensive Service

MG aims to offer a compelling value proposition by providing access to modern automotive technology at competitive prices. The brand believes there is a notable demand for vehicles that combine innovation with affordability. In addition to vehicle sales, MG dealerships will offer comprehensive after-sales service, including maintenance, repairs, and genuine spare parts and accessories.

Baltic Expansion Plans

The initial launch will focus on Latvia, with the Riga showroom serving as the first point of contact for customers. MG cars will also be available in Lithuania, with dealerships located in Vilnius, Kaunas, and Klaipeda.Plans are underway to expand into Estonia with a future showroom opening.

A Legacy of Speed and Innovation

The MG story began in 1924 in Oxford, UK. Over the decades, the brand has cultivated a reputation for distinctive design and engaging driving dynamics. MG’s history is punctuated by notable achievements, including:

In 1957, racing legend Sterling Moss achieved a speed of 395.31 km/h on the Bonneville Salt Flats in the MG EX181. This record was further improved to 410.23 km/h two years later.

MG motor Historical Archives

The MGB convertible, launched in 1962, became one of Britain’s most iconic automobiles.

Global Reach and Modern Ownership

MG cars have experienced significant growth in Europe. In 2024, sales exceeded 240,000 units.

Since 2007, MG has been under the ownership of SAIC Motor, a global automotive giant. While the brand is now part of a larger corporation, design and development remain rooted in London, preserving MG’s British identity. SAIC Motor ranked as the sixth-largest car manufacturer worldwide in 2024,with sales exceeding 4.6 million vehicles.