October 1, 2025
Meta and Openai revolutionize the social media market with AI video platforms. While Meta has already started with “Vibes”, Openaai plans an exclusive Sora 2-based app. Is there a risk of AI generated content?
The next social media fight is run with AI weapons. Since September 25, 2025, Meta has mixed up the market with its “Vibes” platform-an app that was designed exclusively for AI generated videos. At the same time, Openai works on a nameless video platform based on the in-house Sora 2 model. Both companies have a clear model: Tikkok.
AI video revolution: two tech giants, a vision
Table of Contents
Meta dared to take the first step. The Vibes platform, initially integrated into the Meta-AI app, enables the creation, adapt and share of AI-generated videos according to “T3N”. The concept: users can get by without their own film material and still produce visual content. Openai follows this trend with its own strategy.
As “Notebookcheck.com” reports, the company relies on its powerful Sora 2 model, which can generate videos with up to ten seconds length. The app should offer classic social media functions such as likes, comments and remix options. A significant difference to conventional platforms: users cannot upload their own camera recordings-everything has to be ki-generated.
Identity and copyright: The delicate points
The handling of personal rights is particularly explosive. According to information from “T3N”, users can use their own image in the AI videos after an identity examination. At the same time, you will be informed if others want to use their appearance.
The copyright dimension raises further questions. As “Notebookcheck.com” reports, rights holders have to actively unsubscribe to prevent use of their material-an opt-out model that could cause resentment in creative people. For Openaai, on the other hand, the platform offers a strategic advantage: the company can continuously improve Sora and keeps all generated content within its own ecosystem.
Internal tests and first reactions
The internal tests at Openaai are promising. Employees use the app as intensely that they are already joking about the loss of productivity, as “T3N” reports. But the reactions outside the corporate bubble are more mixed.
Metas Vibes, for which the German Startup Black Forest Labs was hired, encounters shared opinions. Main point of criticism: The fear of a flood of “Ai-Slop”-inferior AI waste that could flood social networks.
Business Punk Check
The AI video hype hides the actual revolution: it is not the technology that is groundbreaking, but the shift in power in the content ecosystem. While Meta and Openaai speak of “democratization”, a new oligopoly is actually being created. The platforms not only control distribution, but now also the means of production. Creatives are degraded to prompt engineers.
The real value lies in the training data – and the come from real people who have never been asked. Companies should take a closer look: who gets in early, benefit from favorable content production and reach. Anyone who waits can keep authenticity. The crucial question is not whether AI videos work, but whether consumers will accept them in the long term or will see through as a cheap replacement.
Frequently asked questions
- What are the advantages of AI video platforms for companies?
AI video platforms enable inexpensive content production without camera equipment or film teams. Brands can quickly create, test and optimize visual content. However, the authenticity of real people is missing – a double -edged sword for brand perception. - How can creative and rights holders protect their content from use?
At the moment, rights holders have to be actively unsubscribed from Openai (opt-out). Creatives should provide their works with digital watermarks, register copyrights and use tools such as “Do not Train”. In the long term, legal framework conditions will arise that offer more protection. - Will AI Videoplattforms TikK and Instagram seriously endanger?
At short notice no. Tikok and Instagram benefit from established networks and authentic content. In the medium term, however, AI platforms could conquer specific niches, especially for users who do not want to step in front of the camera themselves. The acceptance of AI content on the masses remains the decisive factor. - What are the entry costs for companies in AI video marketing?
The direct costs are surprisingly low-about 5-10% traditional video production. The hidden costs lie in the prompt development and AI expertise. Companies should expect 3-6 months of experimenting and a dedicated AI content specialist before consistent results are achieved. - When should brands start on AI video platforms?
First-Mover advantages are only available for brands whose target group is technology-savvy. All others should observe the platforms, but only get in when user numbers and commitment are detectable. Important: AI content should not be regarded as a supplement, not as a replacement for authentic content.
Quellen: „t3n.de”, „Notebookcheck.com”, „de.investing.com“
