Mark Zuckerberg tries to relaunch Facebook by focusing on influencers. The goal is clear: rejuvenate the platform and bring back creators who post on TikTok and YouTube today. To do this, Meta launched the program Creator Fast Trackwhich it predicts monthly compensation for those who return to publish content, in particular Reel.
The plan has a duration of three months and guarantees payments that vary based on the number of followers. Creators with at least 100,000 followers are eligible to receive about $1,000 a montha figure that can rise up to $3,000 for those who exceed one million followers. Even smaller profiles, between 20,000 and 99,999 followers, can access compensation of between 100 and 450 dollars monthly.
One of the most relevant aspects is that there is no need to create new content: Creators can republish videos already published on other platformstaking advantage of content that has already achieved good results. Payments are also added to normal advertising revenues.
At the end of three months, economic bonuses stopbut the platform promises greater visibility to published contentwith the aim of helping creators build a stable audience on Facebook too.
However, access to the program is limited. They can only participate adult users residing in the United States or Canadaand a launch in Europe or Italy is not currently planned. A significant requirement is that You must not have posted Reel on Facebook in the last six monthsa sign that Meta aims above all at bring currently inactive creators back to the platform.
In parallel, Facebook also introduces new metrics to improve earnings transparency. Among these, the “qualified views”which indicate the views that can actually be monetised, the “rate of profit”which estimates revenue per thousand views, and the “unqualified views”useful for understanding why some content does not generate revenue.
The initiative is part of a context of strong investment: in 2025 Meta distributed almost $3 billion to creatorswith a growth of 35% compared to the previous year. Over 60% of the fees were generated by the Reels themselvesconfirming the central role of short videos in the platform’s relaunch strategy.
Open.online reports it.
