WhatsApp is working on an optional subscription plan to remove ads from the News tab. As revealed by the specialized portal honeycomb info, This future function has been located in the code of the 2.26.3.9 update of the WhatsApp beta for Androidconfirming the company’s plans to offer a
ad-free experience in exchange for a payment.
The introduction of ads in this section, which shows Status Ads and Promoted Channels, began on a limited basis in countries such as the United States last year. WhatsApp has assured that this content is limited to the News tab and that data from personal messages or calls is not used to personalize advertising, which is based on criteria such as language or location.
an optional plan for Europe and the United Kingdom
This new subscription plan appears to be specifically aimed at users in Europe and the United Kingdom to comply with local regulations, similar to the options Meta already offers on Facebook and Instagram. Subscription will be completely optional, so users will be able to choose whether they prefer to continue watching ads or enjoy an uninterrupted experience.
By subscribing, users will no longer see both cross-state ads and promoted channels. According to the description found, “subscribed users will not see any ads after viewing a certain number of status updates.” This ensures a completely clean experience using the News tab.
Subscribed users will not see any ads after viewing a set number of status updates.”
Website specialized in WhatsApp
subscription pricing and management
A leaked screenshot suggests the price of the plan could be 4 eurosalthough the Wabetainfo media itself clarifies that it is a preliminary figure that could change.
The final cost could vary depending on the country or if the account is linked to the Meta Account Center, without it being clear if it will be a single subscription for all your applications.
The subscription will be managed through an in-app purchase through the Google Play Store, from where it must also be cancelled. WhatsApp warns that the changes, both activation and cancellation, could take up to 15 minutes to be applied to the user’s account.
At the moment, the function is in the development phase and its launch is planned for a future update. The company is working to simplify the process before its official deployment once all regulatory requirements are met.
