The renewed partnership will continue to leverage the global reach of Manchester United to enhance Apollo Tyres’ brand visibility and consumer trust. Over the past decade, the collaboration has launched numerous campaigns connecting both entities with fans worldwide.

The proclamation comes after a visit to Mumbai by Manchester United first-team players HARRY MAGUIRE, DIOGO DALOT, and ANDRE ONANA in May. The players participated in the launch of the fifth season of the ‘United We Play‘ program, engaging with fans and the media.

The three-year extension encompasses exclusive branding rights, co-branded fan experiences, digital content collaborations, and a grassroots football initiative designed to nurture young talent and promote community involvement.

Key Focus Areas of the Extended Partnership

The extended partnership between Manchester United and Apollo Tyres will concentrate on several key areas to maximize impact and engagement.

“As we move into this next chapter, we look forward to continuing to build on our shared legacy.”

These include:

• Exclusive Branding Rights: Apollo tyres will maintain exclusive branding rights associated with Manchester United, enhancing brand recognition among the club’s global fanbase.
• Co-branded Fan Experiences: The partnership will create unique and engaging experiences for fans,both online and offline,fostering a deeper connection with both brands.
• Digital Content Collaborations: Expect collaborative digital content initiatives that leverage the popularity of Manchester United to promote Apollo Tyres’ products and services.
• Grassroots Football Initiative: A importent focus will be placed on developing young football talent through community engagement programs,promoting sportsmanship and healthy lifestyles.

Statements from Leadership

OMAR BERRADA, Chief Executive Officer of Manchester United, stated: “During our 12-year relationship, we’ve not only created impactful global campaigns but also delivered meaningful initiatives at the grassroots level, from youth development to sustainable infrastructure.”

BERRADA added, “as we move into this next chapter, we look forward to continuing to build on our shared legacy – driving further engagement with our fans around the world and creating lasting value, both on and off the pitch.”