Los Angeles – The American LeBron James had another “decision” to announce. It turned out to be an advertisement. The Los Angeles Lakers star joked what would have something to say on Tuesday. The reference to the “decision” is a nod to how he announced in July 2010 that he would join the Miami Heat.
It was supposed to leave at noon, east time, but Hennessy – the brand of Coñac with which James has been associated for some time – made public the announcement about 90 minutes earlier than expected. James’s training calendar for the day changed, the brand said, forced the change in the launch plans.
“This fall, I’m going to take my talent to Hennessy Vsop,” James said in the clip. Even the writing he used in that announcement reflected how he announced that he would join the Heat 15 years ago with his infamous phrase “bringing my talent to South Beach.”
Hennessy announced that he would launch a limited edition orange bottle with the name of James on the label and his characteristic gesture of “coronation” – a wink to his nickname “King James” (King James) -. “Where the first moment marked a crucial professional movement, this second decision celebrates a creative meeting and a shared cultural legacy,” said Hennessy in the statement announced by the measure.
James joked with the campaign by publishing in X that would make “the decision of all decisions.” The short video shows it by walking towards a chair, then taking a seat in front of another man sitting a few meters away – vaguely remembered the configuration of his first “decision” when he sat in front of the American announcer Jim Gray for a televised announcement of the news that he joined the Heat.
Social networks went crazy with speculation, as expected. James, the top scorer of all NBA times, turns 41 in December and is not only the most veteran player in the NBA, but is also about to establish a record when he appears in its 23 season in the league. It has no contract beyond this season, which caused the obvious speculation of whether this would be the way it would announce a retirement plan.
Ticket prices for the last game of the regular season of the Lakers in April shot Monday in secondary markets, with fans willing to spend a lot of money just in case James decides that this season is the last one.
There were also many conjectures in social networks that the last “decision” would be James’s participation in an advertising campaign of some kind.
“I like my decision,” says James at the end of the announcement.
