The discounter action attracts its customers with extremely small prices. Experts reveal quality defects in a TV documentary.
Amsterdam – The Südwestrundfunk (SWR) examines the success story of the Dutch discounter action. The broadcaster already radiated the documentary “Action – a discounter on the advance” on August 5. Interested parties will continue to find the program in the ARD media library and on YouTube.
SWR documentary shows the strategy of action-experts reveal quality
Table of Contents
Action advertises with the slogan “Small prices, great joy” and attracts customers with low prices for over 6,000 different articles. The range ranges from household goods to decoration to animal needs and care products. The Dutch chain now operates more than 3,000 branches in 13 countries and continuously expands.
The SWR documentary examines what is behind the tempting offers. Consumer experts rate the quality of the products and analyze the company’s business practices. The focus is on questions about sustainability, product safety and manufacturing conditions.
Action documentary in the ARD: Experts have a lack of quality
The results show a mixed picture: While some products justify their price, other quality deficiencies show.
The company announced that it would open further locations in Germany. The chain benefits from the trend towards cheap non-food discounters and the increased price sensitivity of many consumers.
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Action documentary in the ARD: Experts provide valuable tips
Consumer advocates warn customers of conscious shopping. They recommend that you pay particular attention to test seals for electronics products and toys and, if in doubt, do without the purchase. On request, action referred to comply with all applicable regulations and continuously working on improving product quality.
In fact, all Home Essentials products from Action bear both the CE and the GS sign.
