Google offers several tools to help users understand their website traffic and create online content. This article explores Google Analytics 4 (GA4), custom URL parameters for tracking campaigns, and the basics of creating a website using Google Sites.

Understanding Google Analytics 4

Google Analytics 4 (GA4) represents the latest generation of Analytics, designed to collect data based on events from both websites and applications [[3]]. This new property type offers a more thorough view of user engagement across different platforms.

“GA4 is a new type of property designed”

Tracking Campaigns with Custom URLs

To effectively monitor which campaigns are driving traffic to your site, you can use custom URLs with UTM parameters [[1]]. By adding these parameters to your destination URLs in referral links and ad campaigns, you can track the performance of each campaign in the Traffic acquisition report. When a user clicks a referral link, the URL parameters are sent to Analytics, making the parameter values visible in your reports [[1]].

Creating Your First Site with Google Sites

Google Sites allows you to create and manage websites easily. When you create a new site, it is added to Drive, similar to other Drive files [[2]]. Google Sites automatically saves every change you make, but your site remains private until you publish it [[2]]. The name you give your site is only visible to you in Google Drive [[2]].