Google announced on the 24th that it will establish an entertainment tab in Korea where you can experience K-content easier and more comfortable on Google Play.
Google Play is evolving beyond simple app market to user -centered content hubs. Google Play will establish the ‘Entertainment’ tab on the Google Play Main screen from this month so that Korean users can explore and immerse themselves in mobile more easily and conveniently on mobile.
If you visit the Entertainment tab, you can collect various contents such as short foam dramas, webtoons, movies and TVs, and K-pop. Preview of popular contents, including new works such as ‘Slam Dunk’, is provided, and favorite content is connected directly to mobile apps such as Naver Webtoon and Kakao Page for the app. In addition, in sections such as ‘Go to Popular Movie’ and ‘Weekly Drama’ in the tab, you can see the most popular content recently through the latest trailers and highlights of OTT apps such as Teabing and Watcha 2.
It also enhances customized recommendations based on content. In line with this update, you can recommend an app that allows you to watch the content even when searching for content rather than an app on Google Play. For example, if you search for the ‘Chef of Tyrant’, only the apps contained in the title were exposed to the results, but now they show the apps and platform lists that can appreciate the contents. This allows users to explore various K-contents conveniently and enjoy the content experience optimized for mobile.
It also provides the latest trend information through the exclusive editorial section. For example, in commemoration of the 10th Anniversary and World Tour of K-pop artist, you can see content that introduces special tour goods, concert tickets, and music video behind-the-scenes.
“Google Play is a content -based platform, not a simple store,” said Aurash Mahbod, vice president of Aurash Mahbod. This entertainment tab is also part of such efforts. ” K-content is expanding the world’s largest fandom for the world’s largest fandom, and I hope this entertainment tab will be more convenient and new.
Shin Kyung -jun, general manager of Google Play, said, “We are very happy to introduce Google Play’s new entertainment tab to the Korean market first.” “The Google Play Entertainment Tab becomes a hub that immediately connects the existing apps, and can help us to find new content and genres that users didn’t know.”
The Entertainment tab, which was first released in Korea, will be gradually applied to global markets such as the United States.
